Amitabh Bachchan paid an emotional tribute to the legendary ad man, Piyush Pandey, who passed away on Thursday morning at the age of 70, after battling pneumonia.
In an emotional blog post, Amitabh expressed his sorrow, referring to Piyush as “a creative genius, a most amiable friend, and guide,” and further stating that the advertising icon’s legacy “shall forever be an eternal emblem of his immeasurable creativity.”
Amitabh wrote on his blog, “A creative genius .. a most amiable friend, and guide .. has left us .. No words to express our grief .. Piyush Pandey, passed away this morning .. The creative works left behind by him shall ever be an eternal emblem of his immeasurable creativity ..”
Amitabh and Piyush shared a long and memorable professional partnership that lasted for many years. They collaborated on some of India’s most memorable advertising campaigns, including the iconic “Pappu Pass Ho Gaya” series for Cadbury Dairy Milk, the Polio Eradication campaign featuring Amitabh’s impactful “Do Boond Zindagi Ki” message, and the Gujarat tourism advertisements that defined an era of Indian television.
Piyush’s talent for combining storytelling with emotion helped reshaped how Indian audiences engaged with brands, and Amitabh’s strong screen presence brought an unmatched credibility and warmth to their collaborations
Piyush Pandey, often recognized as the face of modern Indian advertising, started his professional journey in the 1980s and eventually attained the position of Chief Creative Officer Worldwide at Ogilvy & Mather. Known for incorporating Indian cultural nuances, humour, and emotional depth into his creative projects, Piyush actually transformed the manner in which advertisements communicated with the diverse population of the country. His advertising campaigns, including Fevicol’s “Jod Ke Rakhe Hamesha,” Cadbury’s “Kuch Khaas Hai,” and Asian Paints’ “Har Ghar Kuch Kehta Hai,” have achieved the status of cultural landmarks and are still remembered and cherished to this date.
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