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appointment

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Events

Strata accelerates automotive growth with senior client services appointment

by jummy84
written by jummy84

Strata, the brand experience agency within the Strata Group, has strengthened its automotive capabilities with the appointment of Louise Smith as Client Services Director, Automotive. The new role underlines the growing importance of automotive within Strata’s growth strategy and its investment in a specialist division for the sector.

Working alongside Group Head of Automotive, Paul Banham, Louise will lead client services for a portfolio of automotive brands. She will be a central point of contact for clients, ensuring they receive consistent, strategic support from brief through to delivery and helping to sharpen Strata’s automotive proposition.

Louise brings more than 20 years of automotive experience, built predominantly agency side. She has worked across brands including Volvo, BMW and General Motors marques, leading marketing programmes, pan-European campaigns and major product launches which includes the New MINI. Her career has focused on building long-term client partnerships and delivering campaigns that drive measurable results.

“Automotive has been the thread running through my entire career,” said Louise. “I have grown up in this sector, from hands-on marketing through to leading integrated campaigns across multiple brands. Strata already has an incredibly strong foundation in automotive, with an experienced team and a client list that spans some of the most exciting brands in the industry. My focus is on understanding where we can add even more value and creating experiences that deliver real commercial impact for our clients and their retailer networks.”

Louise’s appointment builds on the creation of Strata’s dedicated automotive division in 2024, launched in response to increased demand from a growing client portfolio that includes Polestar, Volvo, Renault Group, OMODA JAECOO and brands within the Stellantis group. Automotive is now one of several strategic pillars being championed by Strata’s senior leadership.

Cole Mulkerrins, CEO of Strata, added: “Louise’s arrival is an important next step in our automotive growth. She combines deep sector knowledge with first-class client service experience and will help deepen relationships with existing clients and ensure Strata is positioned as the agency of choice for automotive brand experiences.”

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Events

Vividink expands event social media team with the appointment of Jenna Crutchley as social media manager

by jummy84
written by jummy84

Event industry PR & social media agency, Vividink, has strengthened its social media team with the appointment of Jenna Crutchley to the role of social media manager.

The appointment follows an increase in demand from Vividink’s clients seeking to boost their social media presence and adopt a more strategic approach to how social media is used in marketing.

Bethany Smith, Vividink’s head of social media, explains, “Welcoming Jenna to the team reflects our growth and changes in the marketing world, which we’re excited to explore with her. So far, she’s shown an eagerness to learn and a natural instinct for creative thinking; both will take her far in her career.”

In her role, Crutchley will assist with planning and monitoring campaigns, interpreting data and creating actionable insights for clients.

Jenna Crutchley reflected on her new role, explaining, “I’m thrilled to be part of the team and learn all things social media, with help from Bethany and the in-depth course I’ll be taking. I’m sure I’ll pick things up quickly. I am very excited to attend my first event (Event Tech Live) this November and meet people in the industry.”

Vividink has been modelling its social media service development on the best practices of major accounts that utilise social media not only for outbound messaging but deeper engagement and moving into community management.

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Events

Strata strengthens pharmaceutical focus with senior appointment

by jummy84
written by jummy84

Strata, the brand experience agency which is part of the Strata Group, has reinforced its commitment to growth in the pharmaceutical sector with the appointment of Vicky Fraser as Head of Pharmaceutical Growth.

Vicky has stepped into a newly created senior role designed to sharpen the agency’s focus on healthcare and pharmaceutical clients. With more than two decades of experience delivering international pharmaceutical events, she will lead the development of Strata’s pharmaceutical proposition, drawing on deep sector knowledge and long-standing client relationships to shape a distinct offering in an increasingly competitive market.

Vicky has worked with leading pharma companies including Allergan and AbbVie during her 11 years at Strata, overseeing international congresses, sales conferences and global meetings.

“My whole career has been in pharma events,” explained Vicky. “I’ve grown through every stage of the industry, from hands-on logistics to leading global congresses with 900 delegates from 50 countries. This new role is an exciting opportunity to build on the strong foundations we have at Strata, using that experience to deliver even greater value for our clients. We’re already working with some of the world’s leading pharmaceutical companies, and my focus is on amplifying that success, clearly communicating what makes our approach unique, and driving continued growth for the agency.”

The move reflects Strata’s broader growth ambitions. Pharma is one of several strategic pillars being championed by a senior leadership team dedicated to expanding the agency’s client base across key sectors.

Cole Mulkerins, CEO of Strata, commented: “Vicky’s appointment marks an important milestone in our growth journey. Her track record and credibility in pharma are second to none and she brings both the insight and the passion needed to elevate our presence in this sector. This is about more than winning new business. It is about building on the strong foundations we have already established, showcasing the work we deliver for leading pharmaceutical clients and carving out a lasting position for Strata in healthcare and pharma.”

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