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Apoorva Mukhija hints at retirement, criticises commercialisation of content creation: ‘I never took it that seriously’
Bollywood

Apoorva Mukhija hints at retirement, criticises commercialisation of content creation: ‘I never took it that seriously’

by jummy84
written by jummy84

Updated on: Oct 23, 2025 10:38 am IST

Apoorva Mukhija says she wants to pursue new endeavors after gaining a fresh perspective from her reality TV experience on The Traitors.

Content creator Apoorva Mukhija has criticised the thriving commercialisation of content creation and signalled her intention to step away from the space. In an interview with The Indian Express, Mukhija described the online world as “a circus” in which news outlets chase her for clicks rather than merit.

Apoorva Mukhija has expressed her intention to step away from content creation, calling the industry a circus.

Apoorva Mukhija hints at retiring

Expressing her disillusionment with how content creation has turned into a business, Apoorva Mukhija said, “We all started doing this for fun, and now people call it an industry. It was just about talking to a camera , how did it become so serious? Now you have to fight to stay relevant, attend events, get papped, and maintain networks. I don’t know who commercialised this space so much. I never took it that seriously. I’m just a girl who wants to talk to a camera; it’s really not that deep.”

Highlighting her exhaustion with perpetual content creation, the creator said, “I want to retire from content creation. I have been doing it for too long, so I want to do something else. I am working on something else. If it pans out great, if it doesn’t, then I am always doing content.”

This announcement comes amid sustained scrutiny of Apoorva’s public appearances. Earlier this year, she faced backlash over remarks during an episode of Samay Raina’s India Got Latent, which even drew attention from the National Commission for Women.

Apoorva Mukhija’s career

Apoorva Mukhija first rose to fame as a digital creator, building a strong following through her unapologetic humour on social media. Her popularity on digital platforms eventually opened doors to the entertainment industry. Apoorva made her television debut with the reality show The Traitors India. Hosted by Karan Johar, the show premiered on June 12 this year, on Prime Video. The season concluded on July 3 with influencer Uorfi Javed and poker player Nikita Luther emerging as joint winners, taking home the top prize for outsmarting their fellow contestants.

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spice it up trailer
Bollywood

Spice It Up Trailer Out! ‘The Rebel Kid’ Apoorva Mukhija Set To Take Celebs On An Unsual Journey- Watch

by jummy84
written by jummy84

JioHotstar Sparks presents Spice It Up, a bold new celebrity chat show where energy, unpredictability, and candid storytelling take centre stage. As Apoorva Mukhija, aka The Rebel Kid, makes her debut as a talk show host, Spice It Up redefines celebrity interviews with her signature mix of humour, shade, and fearless questioning. Premiering on 17th October, the show is a whirlwind of laughter, surprises, and unfiltered revelations, with Apoorva leading the way as both host and instigator of chaos.

Spice It Up Trailer Out

At the heart of Spice It Up is a pani puri challenge, where guests face increasingly spicy rounds while answering bold, personal questions designed to reveal their true selves. Adding to the unpredictability are the quirky Dare to Play segments, featuring rapid-fire games, spontaneous tasks, and playful dares that keep both guests and viewers on their toes. With vlog-style storytelling, chaotic narratives, and vibrant, interactive visuals, every episode is fast-paced, binge-worthy, and packed with memorable moments that showcase the human side of India’s most popular celebrities and creators.

Apoorva Mukhija On Spice It Up

Sharing what drives her, Apoorva says, “It’s my first time hosting, and I wanted it to feel like me – unfiltered, dramatic, and completely unpredictable. On Spice It Up, I get to recreate that thrill on a bigger scale. Every pani puri, every rapid-fire game, every dare is designed to catch my guests off-guard, break down walls, and spark the real stories that no one expects. It’s messy, chaotic, and hilarious—but that’s exactly where the magic happens.”

“This show isn’t just about spice; it’s about fun, spontaneity, and raw human reactions. I watch my guests sweat, laugh, stumble, and reveal sides of themselves they didn’t even know existed. The juiciest confessions always come when you’re slightly uncomfortable, and that’s the chaos I live for. With unexpected twists, playful banter, and nonstop surprises, Spice It Up is all about celebrating honesty, humour, and the kind of stories that keep you hooked till the very last bite,” she added.

With unfiltered celebrity revelations, laugh-out-loud challenges, and the signature pani puri heat turning every confession into entertainment, Spice It Up promises to be India’s spiciest, most binge-worthy chat show. Premiering 17th October, only on JioHotstar Sparks.

For more news and updates from the entertainment world, stay tuned to Bollywood Bubble.

Also Read: Pitch To Get Rich: Karan Johar, Akshay Kumar And Others Encourage Fashion Entrepreneurs- Trailer OUT

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Sufi Motiwala BREAKS SILENCE On Friendship With Apoorva Mukhija Post Traitors| Bollywood Bubble
Bollywood

Sufi Motiwala BREAKS SILENCE On Friendship With Apoorva Mukhija Post Traitors| Bollywood Bubble

by jummy84
written by jummy84

Sufi Motiwala is a sharp fashion critique whose eye for detail and unique perspective sets him apart in the industry. From decoding trends to spotlighting bold style choices, he blends expertise with creativity to shape fresh conversations around fashion and is now also explored the world of acting with the reality show debut Traitors. In an exclusive interview with Bollywood Bubble, Sufi Motiwala reacted to his friendship with Apoorva Makhija and the controversies that have taken place post the show.

Sufi Motiwala BREAKS SILENCE On Friendship With Apoorva Mukhija

When asked if friendships and animosity from the show are carried forward after the show, Sufi said, “Honestly, I think the thing is it doesn’t really stay in real life, because when the show comes out it just refreshes all your wounds and you feel triggered again. I remember when we shot Traitors, we filmed it a year in advance, and then it came out a year later. That entire year we were all feeling a certain type of way, and then when the show finally released, everybody was edited differently. “

He further added, “Some parts people were happy about, some they weren’t, and the social narrative was pretty strong for everything. But that’s just how it is, and you can’t escape that. You just have to work on your mental health and take it as it comes.”

Talking about public controversy that was blown out of proportion, Sufi reacted, “With reality fellow contestants, if they want to start something on the internet, no matter what you do, you can’t stop it. I’ve tried — I’ve apologized behind the scenes, I’ve said let’s not create a public controversy, let’s not have beef — but people who want to do it publicly will always do it publicly. So you just have to spot the real people from the fake ones and move on in life.”

Watch the full video interview here.

For more news and updates from the entertainment world, stay tuned to Bollywood Bubble.

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Ashish Vidyarthi On Apoorva Mukhija's Remark
Bollywood

Ashish Vidyarthi Breaks Silence On Apoorva Mukhija’s Insulting Remarks About Him; Says, “She Called Me To Apologise But…”

by jummy84
written by jummy84

Even after the finale of Karan Johar’s reality show The Traitors, fans continue to discuss the contestants and the controversies that unfolded, especially one involving Apoorva Mukhija, also known as The Rebel Kid, and veteran actor Ashish Vidyarthi.

Apoorva was criticised by several co-contestants for addressing Ashish Vidyarthi in a way some found disrespectful. Now, Ashish has finally spoken about it in an interview with Siddharth Kannan. Ashish shared that meeting the younger contestants was a new experience for him. “I met Apoorva on set for the first time. She comes from a very different generation, and her way of thinking is also different. But I found her and others very interesting. Her style, personality, and way of speaking are just how she is—it’s her persona,” he said.

He added that Apoorva reached out to him after the incident. “She messaged me on WhatsApp and said, ‘Sir, I want to apologise.’ I called her and said, ‘Apoorva, I think you’re a wonderful person, and everything is good between us.’”

Ashish also praised Apoorva, saying, “She has a lot of dignity and love for her family. I encouraged her to follow her own path and not let others shape her identity. She even said she’d like to have lunch with me someday, and I told her, “Absolutely.”

The show featured a wide range of celebrities, including Karan Kundrra, Raj Kundra, Jasmine Bhasin, Anshula Kapoor, Raftaar, and others, adding to the drama and entertainment. 

For more news and updates from the entertainment world, stay tuned to Bollywood Bubble.

Also Read: Jannat Zubair UNFOLLOWS Apoorva Mukhija Amid Cheating Allegations By Ex-Boyfriend Utsav Dahiya? Here’s Why

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Ashish Vidyarthi defends Apoorva Mukhija after Sudhanshu Pandey bashed her for ‘insulting’ him: 'Her style is like that' | Bollywood
Bollywood

Ashish Vidyarthi defends Apoorva Mukhija after Sudhanshu Pandey bashed her for ‘insulting’ him: ‘Her style is like that’ | Bollywood

by jummy84
written by jummy84

Bollywood actor Ashish Vidyarthi recently participated in Karan Johar’s reality show The Traitors, which featured 20 other celebrities from different fields. During the show, Apoorva Mukhija, also known as Rebel Kid, addressed the veteran actor by his first name, sparking criticism from co-contestant Sudhanshu Pandey. In an interview with Siddharth Kannan, Ashish has now reacted to the matter.

Ashish Vidyarthi heaped praise on Apoorva Mukhija.

Ashish Vidyarthi says Apoorva Mukhija apologised to him for her remarks on The Traitors

Ashish revealed that he met Apoorva for the first time on The Traitors set and described it as a completely new experience. The encounter made him realise that he had been somewhat detached from a younger generation and its perspectives. Speaking about the controversy, he shared that Apoorva had messaged him to apologise, saying, “Her style is like that, you know. The way she talks, her existence, her persona… it’s all like that. She does her thing, and I do mine; that’s fine. Frankly, when Sudhanshu came, I found out what he said, and within a day, she sent me a WhatsApp message. She said, ‘Sir, I want to apologise.’ I called her up and said, ‘Apoorva, I spoke to you there too, and I think you’re a wonderful human being, it’s all good.'”

Ashish added, “Apoorva has come out of an amazing journey, and there’s a lot of dignity in her. She loves her family and does a lot for them. That’s why I told her to choose her path; those people might try to force her into a certain persona, but she should choose her own path. I was very happy with our conversation. In fact, she said she’d like to have lunch with me one day, and I said, ‘Absolutely.’ Now that I think about it, if I’m in town and she has time, we’ll definitely do it. I have no hard feelings at all.”

Meanwhile, Anupamaa-fame actor Sudhanshu Pandey criticised Apoorva in one of his Instagram live sessions, saying, “Ashish bhai — Ashish Vidyarthi — who is such a senior actor — he’s very senior to me as well. So, behind my back, she was talking about Ashish bhai, and was saying, ‘Mujhe lagta hai Ashish jayega.’ (I feel Ashish will go).”

He further added, “Is he your childhood friend or what? Is he your childhood friend? What kind of way is this to talk about people — about actors who are older than even your parents? You’re talking about them like this behind their back? What does this say about you? Please tell me — is this Gen Z? Is this what we think is cool? No, I’m sorry — this is not cool at all. I think this is the biggest bullsh*t, and it’s like a curse on our society.”

About The Traitors

Hosted by Karan Johar, the show featured 20 celebrities divided into two groups — Innocents and Traitors. Through missions and nightly eliminations, the Innocents aimed to eject all the Traitors; if successful, the prize money was split. If even one Traitor survived, they claimed the entire sum. The first season was won by Uorfi Javed and Nikita Luther, who played as Innocents. The second season has already been announced.

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