Showlite, the award-winning full-service exhibition partner, has announced the appointment of Will Boyce as Senior Account Manager, further strengthening its client services team during a period of growth and expansion.
Will joins Showlite with extensive experience across exhibitions and live events, having previously held roles at Freeman, Human Built and Taylex Group. His background spans end-to-end event delivery, working closely with organisers, venues and agencies to deliver impactful exhibitions, custom built stands and experiential activations.
In his new role, Will will work with organisers and clients to plan and deliver events across Showlite’s portfolio, combining hands-on project expertise with a passion for outstanding service and seamless onsite delivery.
“This industry gets under your skin,” said Will Boyce, Senior Account Manager. “I stepped into sales for custom stand build stands to broaden my skills, but I quickly realised something was missing – the buzz of onsite, the sense of achievement when the shutter doors go up, and being part of a team delivering something memorable. Showlite is in an exciting phase of growth and it felt like the right time to return and help shape the future. I know the team, I know the standards and I’m looking forward to bringing my experience and enthusiasm with me.”
“We’re delighted to welcome Will into the Showlite team,” said Nick Lindwall, Managing Director of Showlite. “He brings a strong operational mindset, a passion for live delivery, and a deep understanding of what organisers and exhibitors need. His experience, energy and industry relationships will play an important role as we continue to strengthen our service offering and support our clients across the UK and Europe.”
Will’s appointment reinforces Showlite’s commitment to investing in talent and delivering best-in-class support for organisers, agencies and brands across exhibitions, live events and experiential activations.
