Coat season is officially upon us, and I’ll be honest, finding the one can feel like an Olympic sport. Between the oversized tailoring, wool coats, funnel-necks, and scarf styles dominating my feed right now, it’s enough to make even a shopping editor confused. And yet, there’s one brand that never fails me and my stylish friends when it comes to outerwear that looks chic, feels elevated, and lasts far beyond a single winter: The Frankie Shop.
If you’ve spent any time on Instagram this season, you’ve likely seen the brand’s coats, even if you didn’t clock the label. That sharply tailored double-breasted coat, the fluid trench worn just-so, or that soft, brushed wool texture that looks expensive from a mile away? All Frankie Shop. Somehow, this New York-founded, French label has managed to create a formula that gets it just right. The cuts are considered, the palettes are refined, and the silhouettes strike that elusive balance between timeless and perfectly on-trend.
Sarah Louise Blythe wearing the Jane Coat.
Every season, a new iteration takes hold. Last year, it was the now-iconic Gaia coat, a softly oversized double-breasted wool style that quickly achieved cult status. This year, the momentum hasn’t slowed—from the plush Matera to the sleek Mavis trench, each design feels like a lesson in effortless sophistication.
I’ve tried plenty of high-street and designer options over the years, but Frankie Shop coats always have that unmistakable quality: they make whatever you’re wearing underneath instantly feel more intentional.
Kim Turkington wearing the best-selling Gaia Coat.
Below, I’ve rounded up the best Frankie Shop coats of the season.