This isn’t just a case study — it’s a story about the power of events to connect the right people, at the right time, to make extraordinary things happen.
It began with a simple conversation at Event Tech Live 2024.
One year later, that spark turned into one of the most ambitious and emotional events Make-A-Wish UK had ever delivered — and a partnership that achieved a 100% Net Promoter Score (NPS) from attending families for the first time in the charity’s history.
Together with CrowdComms, Make-A-Wish UK created the My Wish App — a mobile event app that didn’t just keep things running smoothly, but delivered moments of pure magic for hundreds of families.
Imagine it: a child’s face lighting up at a surprise experience, parents relaxed because their personalised schedule updated easily in real time when plans shifted, and families knowing every accessibility detail had been thought of in advance.
That’s what technology, when done right, can make possible.
At Event Tech Live 2025, Lauren from Make-A-Wish UK and Rory from CrowdComms, hosted by Matt Coyne, will take to the stage to share how empathy, innovation, and real-time event technology came together to make it happen.
Their main stage ETL25 session — “How Make-A-Wish Delivered a Personal Experience with CrowdComms” — will explore:
- How a chance meeting at ETL became a transformative partnership
- What true collaboration between charity and provider looks like
- How flexibility, personalisation, and accessibility turned challenges into triumphs
- Practical lessons any organiser can use to build tech partnerships that deliver real impact
“Accessibility was really important. We simplified the dashboard, made things easier to find and read, bigger buttons – it needed to feel really intuitive and kind. The app is absolutely vital. It helps us provide that level of service at scale. CrowdComms helped make that 100% happen,” said Lauren Johnson, Wish Granting Project Manager at Make-A-Wish UK.
“Working with Make-A-Wish is more than just delivering event tech. This wasn’t about sales or sessions — it was about moments that matter deeply to people,” said Matt Allen, CEO at CrowdComms. “We’re proud our platform helped families feel supported, connected, and cared for.”
Can’t make it to ETL? Read the full story and discover how event technology can deliver connection, care, and results that matter.
Catch the full story live at Event Tech Live 2025
📍 Thursday 13th November, 14:00-14:45, Main Stage
🎤 How Make-A-Wish Delivered a Personal Experience with CrowdComms
