The year was 2015. Bold, blocky “Instagram brows” were popular. Matte liquid lipsticks were everywhere, and powder highlighters were a strobe-like makeup staple. It was also the year Kylie Jenner launched her namesake beauty brand, Kylie Cosmetics.
Fast-forward to 2025, and Kylie Cosmetics has launched a limited-edition King Kylie collection to celebrate the brand’s 10th anniversary. It pays homage to “the evolution of [Jenner’s] signature style” and refers to a nickname, or alter ego, that Jenner popularized a decade ago. Die-hard Kardashian-Jenner fans will remember this era; it was when Jenner experimented with different hair colors (most notably Tumblr-loved teal) and adopted a darker, edgier aesthetic.
The collection is meant to be a modern take on 2015 beauty trends and products. The collection includes an eye shadow palette, four new shades of the internet-viral Matte Lip Kit, three lip glosses, a powder highlighter, and a highlighter brush. Ahead, dive into this limited-edition throwback collection.
The King Kylie Limited-Edition Collection
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King Kylie Matte Lip Kit – A Decade
It wouldn’t be a 10th anniversary collection if it didn’t include the brand’s most iconic product: the Matte Lip Kit. Back in 2015, these basically broke the internet and went mega-viral on Instagram thanks to their long-lasting and budget-proof formulas and unique, direct-to-consumer sales model.
The first of the four new limited-edition shades is A Decade. It’s a soft beige-pink liquid lipstick paired with a contrasting brown-beige lip liner.
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King Kylie Matte Lip Kit – Kylie Jenner Lips
The next one is Kylie Jenner Lips, a warm-rose liquid lipstick paired with a deep-rose lip liner.
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King Kylie Matte Lip Kit in True Brown K
The next one is True Brown K, and it’s inspired by the original 2015 shade. It features a chocolate-brown liquid lipstick and matching liner.
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King Kylie Matte Lip Kit – Dead of Knight
The next one is Dead of Knight, and it’s also inspired by the original 2015 shade. It’s a true black.
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King Kylie Supple Kiss Lip Glaze – Like
Inspired by the brand’s first-ever lip gloss, the new Supple Kiss Lip Glazes come in three limited-edition shades. They each feature Bouncy-Wrap technology that blends emollients to coat the lips in a cushiony, high-shine glaze and promise up to 12 hours of hydration. The first one is a new formulation of an old shade called Like, and it’s a sheer peachy beige with gold shimmer.
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King Kylie Supple Kiss Lip Glaze – Literally
The next one is Literally, a warm brown that’s also inspired by one of the brand’s original shades.
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King Kylie Supple Kiss Lip Glaze – She’s Back
This stunning sheer chrome is simply called She’s Back.
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King Kylie Loose Powder Highlighter – 3 Strikes
One of the most nostalgic, era-defining products in the collection is the King Kylie Loose Powder Highlighter. Inspired by the original 2017 highlighter, it’s designed to give a beaming, bright gleam to the skin. It’s given a 2025 update thanks to a silky-soft texture and a buildable formula that can go from soft and ethereal to bold and high-impact. The shade 3 Strikes is a warm champagne.
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King Kylie Highlighter Brush
Don’t forget the matching teal-tipped highlighter brush.
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