Fashion
Have you ever seen a curly hair routine on TikTok that made you question…everything? You’re not alone. For every texture from loose 2A waves to tight 4C coils, there’s a trending curly hair routine that promises unprecedented bounce, definition, and shine. And while every curl type deserves its own unique consideration, most routines employ the same basic formula. There’s plenty of great advice on CurlyTok, but if you expect a whole new head of hair the first time you try a new method, you might end up frustrated. That’s why we brought in the experts to break down the essential steps of any great curly hair routine—plus, insight on how to nail down yours.
Ahead, you’ll find…
Which steps should be part of every curly hair routine?
Cleanse
“A well-rounded curly hair routine should always include a clarifying shampoo to remove product buildup,” celebrity hairstylist and curly hair specialist Mirna Jose tells Glamour. Alternatively, if you’re trying out the Curly Girl Method or prioritizing hydration, you can use a co-wash—a cleansing conditioner.
Condition and Detangle
After you’ve lathered up, you’ll want to lock in moisture and detangle your hair while it’s still wet. “I would use the Kristin Ess Ultra Hydrating Curl Repair Conditioner to hydrate and detangle, working your way from the ends to the roots,” says Sabrina Porsche, celebrity hairstylist on the Kristin Ess Hair Artistry Team.
Treat
Jose recommends that every curly hair routine incorporate a scalp serum “to promote balance and healthy growth.” To lock in moisture, she also recommends adding a hydrating hair mask for deep nourishment, or a leave-in conditioner straight out of the shower.
Rizos Curls Vitamin C Hair Repair Mask
Kérastase Initialiste Strengthening & Volumizing Advanced Scalp & Hair Serum
Dry
Most curly hair routines combine drying and styling as one step, with the products and techniques working together to maximize curl shape and definition as the hair dries. Instead of a regular towel, which causes friction against the hair which can lead to breakage and frizz, try a microfiber towel or even a T-shirt to remove excess water from your curls.
Jose says that using a diffuser can speed up dry-time and “help define curls and minimize frizz while drying.” But if you’d rather skip the heat, Porsche says you can also air-dry with a curl mousse, gel or curl cream (specific to your texture), and use hands-on techniques like scrunching to enhance your curls’ shape.
Ouidad 3-in-1 Universal Diffuser
DevaCurl DevaTowel Microfiber Anti-Frizz Towel
Which factors should you consider when crafting your curly hair routine?
Lots of individual considerations, including curl type, hair thickness, and time commitment will help determine the products and techniques you adopt in your custom curl routine. But experts say that catering one factor—which isn’t quite so obvious—can make a big difference in your results.
Porosity
“The first thing you should consider is your hair porosity, which determines how well your hair absorbs and retains moisture,” Jose says. Not sure what your porosity level is? You can do a quick ‘strand test’ to tell, Ona Diaz-Santin, the CEO of 5 Salon Spa, says: Float a clean strand of hair in a glass of water; if it sinks to the bottom, you have high-porosity hair; if the strand floats at the top, you have low-porosity hair; if it floats somewhere in the middle, you have medium-porosity hair.
Now, back to tailoring your curly hair routine: “If you have low porosity hair, you would use a lightweight based product and not too much heat,” says Porsche. “If you have medium prosody hair, your hair will most likely work with most products. If you have high porosity hair, you need to use heavier, oils, or cream based products to help contain frizz and locks in that moisture.”
What are some common curly hair routine mistakes?
Rushing the process
The golden rule of the curly hair routine is that you need to be patient with your curls in both the short and the long term. For starters, “you want your curl to be completely dry before heading out the door, for not only frizz protection but also for extended curl formation throughout the day,” says Jocelyn Smith, stylist and senior director of education at Ouidad Salon.
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One thing you need to know about me is that when it comes to my hair, I’m incredibly lazy. You will never catch me waking up early to wash and blow-dry my strands. Instead, I’m more of a dry shampoo and shove it up into an updo kind of gal. In fact, I would say that a slicked-back bun has become my signature hairstyle over the past few years. At least that was the case until I realised how good a humble ponytail can look.
One look at Instagram lately, and you’ll notice that all of the fashion-forward thinkers are opting for this stylish updo hairstyle. Don’t get me wrong, a bun still looks incredibly chic, but there’s something effortlessly cool and laidback about a ponytail, especially when paired with a chunky knit and a funnel-neck jacket (IYKYK).
The best thing about a ponytail (aside from how easy it is)? Just how versatile it can be. Whether you want a side part, a middle part, a high ponytail, a low ponytail, a statement accessory or a slicked-back finish, there is something for everyone.
Below, I’ve rounded up what I believe to be the very best ponytail ideas to wear this winter, courtesy of some of the most stylish people on the internet. These winter hairstyles are simple to recreate and will make you look polished and put together in seconds.
11 Best Ponytail Ideas 2025
1. Statement Scrunchie
The easiest way to make your ponytail look super stylish in seconds? A statement scrunchie. This season, it’s all about metal detailing for a cool-girl look.
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2. Slicked-Back Ponytail
The slicked-back bun has been in style for years, but this winter I’ll be opting for this ultra-cool slicked-back ponytail. The perfect style for in-between hair wash days.
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3. Half-Up Ponytail
If you don’t want to commit to a ponytail fully, why not try this half-up, half-down style? Add some subtle waves and let a few strands fall loose around your face for an effortlessly chic finish.
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4. Plaited Ponytail
For a polished finish, I love a plaited ponytail. This trend can be achieved in no time at all, and makes me feel put together whenever I wear it.
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5. Short Ponytail
I think there’s a common misconception that ponytails only work for long hair. However, as you can see above, whether you have a micro bob, a lob or anything in between, a short ponytail can look just as chic.
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6. Tousled Waves
If you want that perfectly tousled, “I just woke up like this and threw my hair up” kind of ponytail, the trick is to add soft, loose waves into the ends of your hair.
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7. Middle Parting
Another way to make your ponytail look polished in no time is to opt for a sharp middle parting. I like to use the end of a comb to map out my parting before securing my ponytail in place.
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8. Bow Accessories
Seeking an updo hairstyle for the festive season? Opt for a sleek ponytail and secure it in place with a satin bow.
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9. Oversized Scrunchie
For any maximalists out there, an oversized scrunchie is the way to go. Bonus points if it complements your outfit.
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10. Undone Ponytail
We all know that those perfectly “undone” hairstyles can actually take a while to recreate, but in my opinion, an undone ponytail is actually quite easy. My top tip would be to run some texturising spray through the ends of the hair and let a few strands fall loosely around your face.
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11. Side-Parting Ponytail
For a stylish look, I highly recommend pairing a side parting with a low ponytail. Add some shine spray to the hair for a glossy, elegant touch.
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It’s official: The penny is on its way out. After 232 years, they’re cancelling it, literally. It matters little that they cost three times as much to mint, or that few of us still keep single cents in our wallets—in our heart of hearts, they’ll always belong on the vamp of a great loafer, even after they disappear from circulation.
Vogue’s Favorite Penny Loafers
The penny loafer has been a fixture of American style since the 1930s, when G.H. Bass introduced the “Weejun,” a Scandinavian-inspired slip-on with a tidy little slot just big enough for a coin. Students slipped in pennies for good luck and a cultural icon was born. Penny loafers eventually came to define everything from Ivy League dressing to ’90s minimalism.
Nearly a century later, the shoe’s appeal is broader than ever. The best loafers for women are a true wardrobe workhorse: genderless, ageless, and endlessly adaptable. Fashion insiders wear them with puddled trousers and oversized knits; celebrities sport them year-round with jeans and knits, and preps still swear by a traditional black or oxblood pair that goes with everything.
Part of the loafer’s magic is its range. It can skew crisp and collegiate or subversively cool, polished enough for the office yet relaxed enough for weekend errands. The best penny loafers for women make an excellent anchor for tailoring, dresses, stiff denim, or slouchy layers.
If the demise of the penny has you feeling sentimental, or maybe even a little shortchanged, consider this your excuse to revisit the timeless style it helped make famous. You might need to look elsewhere for a little luck, but as far as penny loafers go, the below are worth every cent.
In for a Penny, in for a Pound
The classic penny loafer, of course, looks great with other staples like a bomber jacket, jeans, and button-ups.
A Pretty Penny
For a cheeky yet mature take on the school-girl skirt and shoes, wear a pleated skirt that hits mid-calf with Miu Miu’s heeled loafers. A suede jacket and a turtleneck take the outfit into fall.
See a Penny, Pick it Up
Timeless with a preppy twist: mix suiting separates with a plaid button-up and black leather penny loafers.
A Penny for Your Thoughts
Rich burgundy loafers pair well with cozy textured clothes, like a knit dress, chunky socks, and a lush camel topper.
When the Penny Drops
Mix a hint of collegiate charm with cool off-duty separates (track pants, hoodie, cap) for a balanced take on high-low dressing.
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Dakota Johnson and Sabrina Carpenter Prove Winter’s Best Coat Needs a Burgundy Bag
The burgundy bag popped against the cool-toned coat while complementing the 36-year-old actor’s rosy beauty look and instantly inspiring my next going-out ’fit. The very next day, Leslie Bibb proved the very same formula can by applied to the work week.
On November 13 Bibb was photographed in New York City wearing a long gray duster and charcoal knit set, which she paired with brown croc-embossed boots—almost like an inverse of Johnson’s evening look. However, she also had the idea to add a burgundy bag into the mix, opting for a big slouchy hobo bag that could easily store her everyday essentials and a pair of subway flats.
Leslie Bibb in New York City on November 13, 2025
Jose Perez/Bauer-GriffinThe point is, a burgundy bag is the perfect pop of color to add to pair with your favorite coat and boots, whether you’re heading into the office or out for date night.
Heck, if you want to go Goldilocks and the three bears on this trend, you can even choose a mid-size crossbody, like Sabrina Carpenter, who paired a burgundy Celine bag with her black Aritzia slouch coat, brown boots, loose jeans, and oversized plaid scarf. Consider this the farmer’s market version of the look.

Sabrina Carpenter on October 28, 2025
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It’s officially getting cold out there, which means it’s about time to cozy up in après skiwear and visit a holiday shopping pop-up (especially if you happen to be in New York City). On Friday, Shopbop and Sea New York unveiled their ski-inspired collaboration, a capsule collection full of …
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Seven years ago, I made the decision to cut out heat tools and no longer straighten my curly hair. I did the well-known “big chop” and decided to start over in hopes of giving my hair the revival it needed after over a decade of straightening it religiously.
Admittedly, I wish I could go back in time and tell my younger self that straightening my hair on occasions was okay but protecting your curls from heat damage is important too. I would also tell her that she needs to swap out her straightener, stat. I have a very clear memory of using my neon-pink cheetah-print flat iron that I purchased from Justice and holding on to it for dear life until eventually swapping it out for a Conair one that lasted me all through high school.
The key lesson I learned over all those years? The quality of the tools you use is just as important as the products you put in your hair. Since then, I’ve also learned a lot about what to look for in a good hair straightener for curly hair. Below, I’ve put together a tailored list of the top hair straighteners I would recommend to any curly girl who wants to protect her strands but also wants to switch things up and wear different styles. Read on for all the details.
1. Best Overall: Dyson Airstrait Wet-to-Dry Straightener
Dyson
Airstrait Wet-to-Dry Straightener in Ceramic Pink
My top pick may not be budget-friendly, but it is worth every penny. This Dyson flat iron was designed specifically with wavy, curly, and coily hair in mind. While you can wait for your hair to dry before using it, waiting is also an option. Unlike many others on the market, the Dyson Hyperdymium motor can dry hair as it straightens, cutting the time it takes to style in half. Additionally, the arms contain glass-bead thermistors that regulate temperature to reduce heat damage—a must for delicate curls.
Pro: Prevents heat damage
Con: Expensive, not many heat settings
Heat settings: 3
Customer review: “If you’re a lazy girl like me this is perfect. I normally have really thick curly long hair and shower at night so normally don’t have the energy to blow dry and straighten my hair. This honestly changed my life! It straightens and drys faster than I find my normal straightener and dryer. 10/10 recommend.”
2. Best for Frizz: Chi 1-Inch Titanium Flat Iron
CHI
1-Inch Titanium Flat Iron
Anyone with curly hair will tell you that managing frizz can be a real struggle. That’s why this option from Chi is such a popular pick. It has a built-in ion generator that reduces frizz and flyaways while boosting shine. The titanium plates also heat up evenly for safe styling that’s also effective. Not to mention, it has six heat settings to prevent damage.
Pro: Prevents heat damage
Con: Expensive
Heat settings: 6
Customer review: “This flat iron is amazing at straighten my hair! Silky smooth blowout hair just like a salon visit.”
3. Best 2-in-1: T3 Curling Straightener
So you want a hair tool that can do it all? I’m a big fan of two-in-one products and totally get the appeal. This pick from T3 is a major time-saver since it doubles as a curling tool. You can go pin straight or create waves and big curls.
Pro: Doubles as a curling iron, lightweight, adds shine
Con: Not the best for creating tight curls
Heat settings: 9
Customer review: “I’m officially in love with this T3 curling straightener! Not only does it look great on my vanity, but it works wonders on my hair. It smooths out my frizz and gives me the prettiest waves that don’t fall out. I couldn’t be happier with it!”
4. Best Volumizing: Kristin Ess Flat Iron Hair Straightener and Curler
Kristin Ess
Flat Iron Hair Straightener and Curler
Some flat irons leave hair looking super sleek but also a bit flat. As much as I used to love a polished look, there were times when all I wanted was a little more volume. If that sounds like you, consider this buy from Kristin Ess. The titanium plates on this straighter can also curl hair, making it perfect for creating just the right amount of volume.
Pro: Adds volume
Con: Not the best for making defined curls
Heat settings: 4
Customer review: “I can do my hair in about 6 minutes with this guy and it lasts. Such a time saver. It looks nice too. I’ve since started buying more KE products because I like this item so much.”
5. Best Budget: Tymo Ring Plus Ionic Hair Straightener Brush
Tymo
Ring Plus Ionic Hair Straightener Brush
Getting the results you want doesn’t always mean you have to break the bank. This straightener doubles as a brush with a keratin ceramic coating that allows the teeth to easily move through hair. The nine heat settings make it usable for a wide range of hair type and textures.
Pro: Detangles, adds shine to hair, budget-friendly
Con: Expensive
Heat settings: 9
Customer review: “My hair is very wavy, very frizzy, and very fine. This tool straightens my hair perfectly and much faster than a flat iron. It’s silkier and stays straighter in the humidity than with a flat iron.”
6. Best Splurge: GHD Platinum+ Styler 1-Inch Flat Iron
GHD
Platinum+ Styler 1-Inch Flat Iron in Black
If you don’t want to spend the price of my overall pick but still want to splurge a bit, you’ll appreciate this pick from GHD. As someone who’s witnessed the performance of this tool firsthand, I can tell you that this is a must for fighting frizz regardless of your hair type. It prevents color fading while adding shine and strength.
Pro: Reduces frizz, adds shine
Con: Expensive, only one heat setting
Heat settings: 1
Customer review: “I’m obsessed with this straightener! I have frizzy, curly hair, but after using it, my hair feels incredibly silky and smooth. Absolutely love it, definitely a must have!”
7. Best for Avoiding Breakage: Drybar Reserve Vibrating Flat Iron
Drybar
Reserve Vibrating Flat Iron
If you’re someone who has curls that are prone to breakage like myself, you’ll appreciate the technology behind this straightener from Drybar. The heated plates on this tool vibrate to create the perfect tension for straightening without overpulling. It also has five heat settings, which cater to different hair types and textures. Meanwhile, Ionic Technology boosts shine and reduces frizz.
Pro: Prevents breakage, many heat settings, prevents damage
Con: On the bulkier side
Heat settings: 5
Customer review: “I absolutely loved this straightener! As a curly haired girl, I always wanted a straighter that could get me super slick hair with minimal time and heat. This straighter does just that. I recommend this to all my family and friends!”
8. Best for Travel: Chi Lava Ministyler
Just because you’re traveling doesn’t mean you should have to compromise on style. Luckily, this travel-sized Chi tool can fit easily in your luggage or carry-on thanks to its small size. It has 1.5-inch floating plates that heat up to 410°F. The rapid ceramic heater speeds up the heating process, cutting down wait time.
Pro: Has color-lock protection
Con: Not many heat settings
Heat settings: 3
Customer review: “I love the tiny size with a larger surface area to straighten my hair. Perfect size for travel as well.”
What to Look for in a Straightener for Curly Hair
Price is one of the biggest factors that come with purchasing anything beauty related, let alone hair tools. If you’ve already skimmed the list above, you likely know that many of the straighteners that deliver high quality aren’t exactly the cheapest. That said, you don’t have to spend a ton of money on a straightener that works for you. There are plenty of options on the market that are $100 or less, so if you’re on the fence about splurging and decide to do so, definitely look into all of the features that are available to make sure it’s worth your money.
Heat settings are also extremely important. Not only do they allow you to have more control over the straightener, but they can also prevent you from damaging your hair even more (depending on the state of your hair). For example, if you have very damaged hair, a straightener with many heat settings or a lower temperature range may be best. If you have thick or coarse hair, you’ll want a tool that can go higher in heat.
A few other factors you might want to consider include whether or not the straightener can be used for other styling purposes, the plate material and length, and the weight of the tool.
How We Chose
As with all of our buying guides at Who What Wear, we compile our edits based on original testing and expert recommendations. To find the best straighteners for curly hair, we leaned heavily on firsthand testing and our knowledge as beauty experts. We also considered several factors, including heat settings, materials, and customer reviews. We’re aware of how important these factors are for a wide range of needs and preferences, so we made sure to list out all the helpful details.
Why Trust Who What Wear
Since 2006, Who What Wear has been a digital fashion, beauty, and lifestyle publication and community where people can discover the latest brands, trends, and must-have products to help define and evolve their personal style. Think of Who What Wear as your most trusted style and shopping resource.
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It was barely 8:30 on Thursday night and walking down Fourth Street was a downtown type in a fake fur jacket and miniskirt, her legs bare above her boots, despite the stiff November breeze. A thought: The weekend starts early in the East Village. Another thought: Alexander Wang is on to something. His new lookbook opens with a peplumed faux fur chubby and black patent mules, engagement rings slipped over their pointy toes, and not much else. Wang rose to fame in the late 2000s with the model-off-duty vibes of his collections, and here he was, synthesizing the mood of the moment, all over again. The New Look-style circle skirts that are trending for resort? He’ll leave those to other designers.
Walking through the collection in his showroom, Wang said, “date night is going to be our focus as a category, it’s a sweet spot for us.” Hence the slinky stretch-jersey LBDs, some accented with industrial zippers. But this being a cover-all-the-bases pre-season collection, there was suiting and athleisure in the mix, too. Peplums connected them together; even an oversize hoodie was built with a drawstring to create the cinched-waist, flared-hip shape. Elsewhere he experimented with gradient reflective tracksuits that would light up in oncoming traffic or the dance floor. The same motif also turned up on guys’ puffer jackets.