At Aveda Congress 2025, Hair Pros Urged Stylists to Know Their Worth

by jummy84
At Aveda Congress 2025, Hair Pros Urged Stylists to Know Their Worth


Outside, it was an ordinary August weekend in Minneapolis — farmers’ markets, hangover-fueled coffee runs, patio brunches — but inside the city’s convention center, something else entirely was brewing. Aveda Congress, the brand’s highly anticipated hair show extravaganza, had taken over, drawing …

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