On September 9, 2025, the SkyLight Gallery (Arjaan by Rotana, Dubai Media City) will become the key meeting point for event professionals. EventMania Festival will bring together over 500 participants — agencies, corporate clients, venues, and contractors from across the region. Alongside large-scale networking and a vibrant show program, the agenda features a highlight session — TED Zone: Event Marketing 360°.
TED Zone: Maximum Insights in 90 Minutes
Start time — 3:00 PM. Format: 11 topics × 8 minutes × 1 stage.
Participants will gain a concentrated overview of the trends and practices shaping the industry’s future:
• audience psychology and client journeys;
• creativity and storytelling as a source of WOW-effect;
• technology and automation in event management;
• team and contractor management;
• experience design and emotional scripts;
• measuring impact — from ROMI to NPS;
• ESG, inclusion, and emerging formats including the metaverse.
Key Speakers 2025
📣 Sujoy Cherian
📍 Creative Technologist • Futurist • Serial Entrepreneur • CEO of Option1live
Topic: The Future of Events: Values and Trends
How ESG, inclusion, hybrid formats, and the metaverse are shaping client expectations and redefining the industry.
📣 Patrick Narracott
📍 Founder of The PartyPlatform
Topic: Technology & Automation: The Heart of Digital Events
How CRM, chatbots, and AI are reshaping organizer workflows and guest communication.
📣 Gauri Chadha
📍 Co-Founder & Creative Director of The Big Night Events
Topic: Creativity: From Big Idea to WOW Effect
How to turn concepts into powerful experiences through storytelling and visual metaphors.
📣 Kateryna Khristi
📍 Founder of OBRANIcrew
Topic: How to Sell Ideas in Events
From event manager to $4M+ agency leader: building a business based on selling ideas.
📣 Denis Panchenko
📍 Founder & Creative Designer of Celebration Station UAE
Topic: Production and Budget: Turning Dreams into Reality
How to balance ambitions and resources to bring projects of any scale to life.
📣 Adam Parry
📍 Co-founder of Event Industry News & Founder of SpeakerStacks
Topic: Metrics of Success: Measuring Impact
Adam will guide participants through ROMI, NPS, analytics, and feedback tools that help professionals measure success and set the foundation for growth.
📣 Mikhail Ovchinnikov
📍 Partner of Video Production Studio502, Director & Filmmaker
Topic: Content as an Asset: Visuals and Scalability
Mikhail will explore how to turn events into long-term assets with videos, reels, and podcasts — creating content that continues to deliver value long after the event ends.
📣 Nikita Menshov
📍 Actor, Emcee, Frontman of DramaQueen School in Dubai
Topic: Understanding the Audience: How to Understand What Drives Guests through Psychology and Research
Nikita will share how behavioral insights and audience psychology can be applied to event design, helping professionals craft experiences that resonate on a deeper level.
📣 Mohand Gharabli
📍 Creative Director & Founder of WhiteCrowShow
Topic: Experience Design: Crafting Unforgettable Moments
Mohand will reveal how to design emotional and sensory experiences that leave a lasting impression on guests.
Where New Ideas Take Shape
EventMania Festival is designed as a practical platform for networking and business opportunities, but TED Zone elevates it further. It concentrates the strategies and insights that will define tomorrow’s event industry.
📅 Date: September 9, 2025
📍 Venue: SkyLight Gallery, Arjaan by Rotana, Dubai Media City
Editor’s Note
TED Zone will serve as the intellectual core of EventMania Festival. In just 90 minutes, participants will receive a strategic overview of the industry from leaders who are actively shaping its future. This is where ideas are born and the new season’s agenda begins.
