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Tame Impala's "Dracula" Streams Up Over Halloween
Music

Tame Impala’s “Dracula” Streams Up Over Halloween

by jummy84 November 5, 2025
written by jummy84

Welcome to Billboard Pro’s Trending Up newsletter, where we take a closer look at the songs, artists, curiosities and trends that have caught the music industry’s attention. Some have come out of nowhere, others have taken months to catch on, and all of them could become ubiquitous in the blink of a TikTok clip.

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See latest videos, charts and news

This week: Kehlani eyes a big chart move thanks to a new pack of remixes, a surreal viral trend helps put a rising singer-songwriter on the streaming map, basketball’s greatest soundtrack makes a comeback and more.

Tame Impala’s ‘Dracula’ Sinks Its Teeth Into the Halloween Season

This year, Halloween fell on a weekend, meaning the partying was perhaps even a little more widespread than usual — and the songs that provide the annual soundtrack for such festivities exploded were even more explosive on streaming. On DSPs, the top-ranking songs were the usual perennial favorites, Michael Jackson’s “Thriller,” Ray Parker Jr.’s “Ghostbusters” and Bobby “Boris” Pickett’s “Monster Mash” of course among them. But a little lower on those listings was another much-newer spooky-season favorite: “Dracula,” the current electro-pop breakout hit for psych-dance vets Tame Impala.

“Dracula” has already proven a chart sensation, debuting on the Billboard Hot 100 at No. 55 in October and hitting a new peak of No. 33 last month following the release of its parent album Deadbeat – his first-ever entry on the chart, since joined by two of its Deadbeat tracklist mates. It may hit a new peak on the Hot 100 on next week’s chart (dated Nov. 15), after the (loosely) vampire-themed and (vaguely) eerie-sounding track racked up over 1.8 million official on-demand U.S. streams on Oct. 31 — up 49% from the previous Friday, according to Luminate, a massive gain for a song already pulling daily streams in the seven digits.

Will the song endure to become a Halloween staple like those aforementioned proven classics? Time will tell, but early signs are encouraging for “Dracula” becoming a holiday immortal.


Toni Braxton Proves ‘Man Enough’ for a Streaming Boost, Thanks to Kayla Nicole and an Upcoming Movie 

A week after throwing Kehlani an assist on “Folded,” Toni Braxton is experiencing a mini-streaming revival for one of her own hits. Thanks to a spicy Halloween costume from Kayla Nicole, Travis Kelce’s ex, and a flurry of motion from the Braxton world, streams for 2000’s “He Wasn’t Man Enough” are way up. 

According to Luminate, on Oct. 31, “Man Enough” (which reached No. 2 on the Hot 100) earned 106,000 official on-demand U.S. streams. After Nicole shared her costume, which tributes the track’s sultry music video, on Halloween, the Grammy-winning song jumped 87% to over 200,000 official streams (Nov. 1). By Nov. 2, “Man Enough” leapt a further 32% to over 265,000 official streams, with the following day (Nov. 3) giving way to a 38% boost, resulting in 366,000 official streams. Over that four-day period, streams for Braxton’s smash exploded over 242%. 

To her credit, Braxton also kept her name in the headlines all by her lonesome, which only further propelled “Man Enough.” On Oct. 28, New Edition confirmed it would head out on a 2026 tour alongside Braxton and Boyz II Men, by Oct. 30, all three acts performed a medley on Good Morning America, with Braxton crooning “Man Enough.” Furthermore, the latest season of The Braxtons, a reality show following Braxton and her famous family, premiered on We TV on Oct. 10, with clips quickly going viral across social media. Also on Oct. 28, Lifetime shared the first look at He Wasn’t Man Enough, an original TV movie starring and executive produced by Braxton based on her hit song. 

During the first four days of the week preceding Halloween (Oct. 24-27), “Man Enough” logged over 313,000 official on-demand U.S. streams, with that number jumping just under 200% to over 938,000 official streams over the equivalent period the following week (Oct. 31-Nov. 3). In addition to its streaming boost, “Man Enough” also returned to the iTunes U.S. top 30. — KYLE DENIS 


Drake and the Toronto Blue Jays: Still Definitively ‘Not Like Us’

For the second straight autumn, the Los Angeles Dodgers ended the baseball season on top of the mountain. After defeating the Toronto Blue Jays in a classic seven-game World Series — with the seventh game (on Saturday, Nov. 1) going to extra innings and ending on a bases-loaded double play — the Dodgers became the first team since the New York Yankees of 25 years earlier (’99-’00) to repeat as MLB champions.

And just like it was last year, the most frequent song of celebration for Los Angelenos was Kendrick Lamar‘s forever-triumphant, forever-sneering “Not Like Us.” The Grammy-winning, Hot 100-topping classic diss track from L.A.’s most esteemed modern hip-hop representative rang out across Southern California over the weekend, pulling a combined 1.8 million official on-demand streams across the two days (Nov. 2-3) following the Dodgers’ clinching victory — up 16% from the same period the week before, according to Luminate.

And of course, helping to make the victory and its soundtrack extra sweet: The Blue Jays’ most high-profile celebrity representative at the series was of course the 6 God himself, Kendrick’s 2024 foe Drake. The FOX network even tweeted a mocked-up photo after the game of a trophy-donning Lamar speeding away from Drake on the baseball diamond, right next to the all-caps caption, “THEY NOT LIKE US.” — A.U.


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November 5, 2025 0 comments
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Lawsuit Against Spotify Calls ‘Billions’ of Drake Streams ‘Fraudulent’
Music

Lawsuit Against Spotify Calls ‘Billions’ of Drake Streams ‘Fraudulent’

by jummy84 November 3, 2025
written by jummy84

A new class action lawsuit against Spotify alleges the company has “turned a blind eye” to “mass-scale fraudulent streaming” on its platform and that one musician in particular has been the beneficiary of “billions” of fake streams: Drake.

The suit was filed in California District Court on Sunday night with rapper (and cousin of Snoop Dogg) RBX named as the lead plaintiff. While the most eye-popping allegations in the suit relate to Drake’s streaming numbers, there are no specific accusations of wrongdoing against the “Nokia” rapper. Only Spotify is named as a defendant. 

“Every month, under Spotify’s watchful eye, billions of fraudulent streams are generated from fake, illegitimate, and/or illegal methods,” like bots, the lawsuit states. Such “mass scale” streaming fraud, it continues, “causes massive financial harm to legitimate artists, songwriters, producers, and other rightsholders.” 

Streaming royalties are paid out through a “streamshare” model, where subscription and ad dollars are put into a giant pool, with the money divvied up based on each artist’s share of the total streams. Most of that money already flows upstream to the most successful artists and biggest rights holders. In this type of shared-pool model, fake streams hurt other artists whose shares aren’t inflated. (Spotify and representatives for Drake did not immediately respond to a request for comment.)

While the lawsuit suggests that use of bots is widespread on Spotify, the only example it cites pertains to Drake. It claims “voluminous information” which Spotify “knows or should know” proves that a “substantial, non-trivial percentage” of Drake’s approximately 37 billion streams were “inauthentic and appeared to be the work of a sprawling network of Bot Accounts.”

This allegedly fraudulent activity took place between January 2022 and September 2025, according to the complaint. It claims an examination of Drake’s streams revealed “abnormal VPN usage” had obscured the location of the bot accounts streaming Drake’s songs. For instance, the lawsuit claims that over a four-day period in 2024, at least 250,000 streams of his song “No Face” originated in Turkey “but were falsely geomapped through the coordinated use of VPNs to the United Kingdom in [an] attempt to obscure their origins.”

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The lawsuit also alleges that “a large percentage” of accounts streaming Drake’s music were “geographically concentrated around areas whose population could not support” such a high volume of streams. No exact places or numbers were given, though the suit claimed that some streams reportedly originated in areas with “zero residential addresses.” 

The lawsuit also cites “significant and irregular uptick months” for Drake’s songs long after they’ve been released, as well as “slower and less dramatic” decay rates for Drake’s music compared to his contemporaries. (Decay rate refers to a typical streaming pattern where plays of an album or song naturally dwindle in the weeks and months after release.) 

The lawsuit further claims that “the number of streams of Drake’s music attributable to individual accounts is staggering and irregular,” with a “massive amount of accounts listening to Drake’s music” doing so “23 hours a day.” Less than two percent of these users, the lawsuit goes on to claim, account for “roughly 15 percent” of Drake’s streams; and about about nine percent of Drake’s streams “are attributable to less than one percent” of these users. 

“As a result,” the complaint claims, “Drake’s music accumulated far higher total streams compared to other highly streamed artists, even though those artists had far more ‘users’ than Drake.” 

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The lawsuit does not state how the plaintiffs, or their lawyers, obtained this data, nor does it shed any light on how the analysis of Drake’s streaming numbers was conducted.

These allegedly fraudulent streams “generated significant revenues” for Drake and his company Frozen Moments, at the expense of other artists, the lawsuit claims. But it also states that Spotify “deliberately turns a blind eye to fraudulent streaming” for its own benefit. 

While Spotify has taken steps in recent years to combat and tamp down streaming fraud, the lawsuit casts doubt on the efficacy of these measures and Spotify’s own incentives to stop fraud. It suggests that Spotify is particularly vulnerable to bots on the platform’s ad-supported free tier because myriad accounts can be generated without handing over a credit card number. By allegedly allowing bots to run rampant, Spotify can present high stream and user activity numbers to potential advertisers, the lawsuit alleges. 

“For Spotify, more users and music streams means more advertising dollars, so long as the true origin of the streams remains hidden,” the lawsuit states. (Spotify also loses money in the form of royalty payouts whenever fraudulent streaming occurs.)

“Artists across the streaming industry need accurate reporting of streams and effective fraud detection to ensure fair compensation. When streams are artificially inflated on a large scale – as my client’s lawsuit alleges has happened with respect to streams of Drake’s music – it affects the income of countless songwriters, performers, and producers,” Mark Pifko, one of the lawyers with Baron and Budd, who filed the lawsuit on behalf of RBX, tells Rolling Stone. “The lawsuit seeks to address these broader issues, recoup losses for affected musicians, and make the streaming ecosystem as fair and transparent as possible for everyone involved.”

The new lawsuit — and the claims regarding Drake’s music — notably come just weeks after a judge tossed Drake’s lawsuit against Universal Music Group, which contained its own allegations of streaming fraud. Though technically a defamation case, Drake accused his own record label UMG of artificially inflating the popularity of Kendrick Lamar’s diss track “Not Like Us,” marking arguably the most high-profile allegation of streaming fraud to date. UMG denied all of Drake’s allegations and the streaming fraud claims specifically, writing in a March legal filing, “There is no evidence of any such stream manipulation.”

Streaming fraud has been a topic of discussion in the industry for years. While pinpointing just how rampant it is — and calculating corresponding losses — is difficult, most estimates hover in the range of hundreds of millions, if not billions, of dollars. A 2019 Rolling Stone report noted that fake streams could be costing artists $300 million a year. A 2023 study in France found that between one and three percent of all streams in the country were fake. If those numbers held true globally, that would mean royalty losses up to $510 million. Last year, Beatdapp, a streaming fraud detection program, estimated that at least 10 percent of all streams are fraudulent, leading to annual losses of $2 to $3 billion. 

Efforts to crack down on streaming fraud have ramped up around the world. A Danish man was convicted last year, while another individual was arrested in Brazil back in March. Over the summer, officials in Turkey — where the lawsuit says some of the allegedly fraudulent Drake streams originated — started investigating Spotify over several allegations, including bribes for playlist placement and bot streams distorting domestic charts. (A rep for Spotify told Music Business Worldwide at the time that they are “cooperating with the investigation, are actively seeking to understand it, and will work toward a swift, constructive resolution with the Turkish Competition Authority.”) 

And in the U.S., federal prosecutors brought an unprecedented streaming fraud indictment last September against a North Carolina musician named Michael Smith. Smith is accused of using artificial intelligence to generate hundreds of thousands of songs, which he then allegedly streamed with bots. The feds claim that, at one point, Smith had as many as 10,000 active bot accounts streaming his music, and allegedly made over $10 million from this scheme. (Smith has denied the charges.)

Drake filed his first legal claims over “Not Like Us” just two months after Smith was arrested and indicted, and the official defamation suit was brought in January of this year. The streaming fraud allegations against UMG were based on statements from a purported anonymous whistleblower, who appeared on a show by DJ Akademiks, the popular streamer and longtime Drake associate. As stated in Drake’s lawsuit, the whistleblower claimed that Lamar’s label, Insterscope (a UMG subsidiary), paid him $2,500 “via third parties” to “use ‘bots’ to achieve 30 million streams on Spotify in the initial days following” the release of “Not Like Us.” Per the suit, the whistleblower said the goal was “jumpstarting” the song’s spread and making it “a crazy hit” on the platform.

UMG, in a motion to dismiss, noted the whistleblower “directly refuted” his own claim when he said that he was hired by Lamar’s manager, Anthony Saleh. In a revised complaint filed in April, Drake pared down his allegation, claiming “UMG was aware that third parties were using bots to stream the Recording and turned a blind eye, despite having the power to stop such behavior.”

The original suit also alleged that UMG “conferred financial benefits” to Apple so that Siri would “purposely misdirect users to” “Not Like Us” when they asked it to play Drake’s album, Certified Lover Boy. This claim was sourced partly to a viral video posted by HipHopDX’s Jeremy Hecht, who later clarified that Siri appeared capable of pulling up songs based on just lyrics it recognized. Thus, asking Siri to play Certified Lover Boy — without specifying “by Drake” — could conceivably trigger “Not Like Us,” because of Lamar’s line, “Certified loverboy? Certified pedophiles.” 

Even before Drake filed his defamation lawsuit, many legal experts and industry figures were skeptical of his allegations and their viability in court. Speaking with Rolling Stone last year about the petition, Brian Zisook, co-founder of the streaming service Audiomack, even suggested Drake might regret asking Universal to provide documentation of artificial streaming. 

“It’s likely that a lot of artists, Drake included, have benefited [from streaming bots] without their knowledge,” he said. Zisook also noted that many top artists have labels and distribution partners who have “opted into above-board programs like Discovery Mode and have artificially manipulated streams, and the artist has no idea. And they don’t ask questions because it looks good.”

Ultimately, Drake’s suit faltered. A judge summarily dismissed the suit’s defamation accusations, ruling that “Not Like Us,” as a diss track, qualified as “nonactionable opinion.” And while the judge’s decision largely centered on the validity of Drake’s defamation claims — or lack thereof — she also briefly addressed his streaming fraud allegations. She said Drake’s evidence essentially amounts to “Tweets by individual users and reporting from fans,” and called his “reliance on online comments and reporting insufficient to meet the plausibility standard.”

The proposed class action filed Sunday claims damages in excess of $5 million. It’s asking that a federal judge certify the lawsuit as a class action, order Spotify to identify alleged victims, and oversee a jury trial seeking compensatory and punitive damages.

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RBX, born Eric Dwayne Collins, helped author Dr. Dre’s West Coast anthem “Let Me Ride” and was featured on several tracks for Dre’s seminal album The Chronic.

November 3, 2025 0 comments
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Slipknot's "Duality" Hits 1 Billion Streams on Spotify
Music

Slipknot’s “Duality” Hits 1 Billion Streams on Spotify

by jummy84 September 3, 2025
written by jummy84

Slipknot have scored their first entry into Spotify’s 1 billion streams club, as the masked metal band’s 2004 hit “Duality” has reached the notable milestone.

As Lambgoat reports, the next two Slipknot songs in line to hit the 1 billion mark are “Psychosocial” (765 million streams) and “Before I Forget” (667 million streams).

“Duality” appeared on 2004’s Vol. 3: (The Subliminal Verses), which landed at No. 2 on Heavy Consequence‘s ranking of Slipknot’s studio albums. Watch the video for the song below via YouTube, where it has 459 million views.

September 3, 2025 0 comments
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Young Thug Says He Bought $50,000 of Streams for Gunna's 'DS4EVER'
Music

Young Thug Says He Bought $50,000 of Streams for Gunna’s ‘DS4EVER’

by jummy84 September 3, 2025
written by jummy84

Alleged phone calls made from jail by Young Thug have been leaked in recent days, as the YSL honcho faces snitching allegations stemming from a 2015 conversation with authorities surrounding a Lil Wayne tour bus shooting.

Thugger continues to distance himself from Gunna, who was released nearly two years before Thug after reaching an Alford plea deal in the YSL RICO case in December 2022, as Thug believes his mentee snitched on him.

One recent alleged jail phone call involving Thug found him claiming that he paid $50,000 for streams to help Gunna’s DS4EVER album debut at No. 1 on the Billboard 200 over The Weeknd’s Dawn FM in 2022.

“Like, the No. 1 album you just had right now, I paid for you to have the No. 1 album,” he said.
”You didn’t honestly earn a No. 1 album over The Weeknd, my boy. I paid for that sh–. I never said anything to him.
I never told him that.”

He continued: “We just got the plug on that. You never earned a No. 1 album.
I spent 50 extra grand buying motherf—ing streams for you.”

Gunna earned his second No. 1 album atop the Billboard 200 in January 2022 in a tight race against The Weeknd. DS4EVER launched with 150,300 equivalent album units earned in the U.S. in the week ending Jan. 13, according to Luminate.

The album’s first-week sales figure was nearly entirely comprised of streaming. SEA units comprised 144,600 (equaling 193.5 million on-demand official streams), while album sales held 4,700 and TEA units comprised 1,000.

It was also the most-streamed album that week and Gunna added a Drake collaboration titled “P Power” to the project’s track list on the final tracking day. DS4EVER was on sale for $7.99 on the iTunes store and could be purchased digitally on his website for $4.

As for The Weeknd, Dawn FM bowed at No. 2 on the Billboard 200 with 148,000 equivalent album units earned in the U.S. in the week ending Jan. 13, according to Luminate.

Of the total, SEA units made up 131,300 (equaling 173.04 million on-demand official streams of the album’s songs), while album sales bested Gunna’s total with 14,800 and TEA units comprised 1,900.

Billboard has reached out to Luminate for comment.

Here’s the text we include in our weekly story announcing the top 10 of the Billboard 200 that explains Luminate’s review process: Luminate, the independent data provider to the Billboard charts, completes a thorough review of all data submissions used in compiling the weekly chart rankings. Luminate reviews and authenticates data. In partnership with Billboard, data deemed suspicious or unverifiable is removed, using established criteria, before final chart calculations are made and published.

September 3, 2025 0 comments
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