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Lucille Ball, Desi Arnaz Series About Their Lives In Development
TV & Streaming

Lucille Ball, Desi Arnaz Series About Their Lives In Development

by jummy84 December 10, 2025
written by jummy84

Everybody knows Lucille Ball, Desi Arnaz and the legend of “I Love Lucy.” But do they really?

There have been several movies over the years about the two icons, including Aaron Sorkin’s recent “Being the Ricardos.” But the story of “Lucy and Desi” goes far beyond the smash success of “I Love Lucy,” and that’s what got Lucie Arnaz — the daughter of the late Hollywood icons — thinking about doing something bigger. Arnaz has partnered with former NBC Entertainment and WarnerMedia Entertainment chairman Bob Greenblatt to develop what they envision as a three-season deep dive into the lives of Ball and Arnaz, from the couple’s separate tumultuous upbringings to making TV history with “I Love Lucy” — and then the clashes that led to their eventual divorce.

Arnaz and Greenblatt have recruited Oscar nominee and Emmy winner Richard LaGravenese (“The Fisher King,” “Behind the Candelabra”) to create the series, which will rely on source material including autobiographies written by Ball and Arnaz, the rights of which have reverted to Arnaz. Greenblatt’s The Green Room and Arnaz’s Desilu Productions are behind the project, which will also be produced by Green Room content head Jon Wu.

“If you’re really willing to look at the whole thing, there’s quite a story there, and a lot to be learned,” Arnaz said. “It’s very emotional, and it’s not what people think. It’s not just all about ‘I Love Lucy.’”

Arnaz and Greenblatt have put together a pitch deck for the series, with the working title “Lucy and Desi: The Greatest Story Never Told,” and plan to start meeting with networks and streamers in the coming months. The timing of the pitch comes as “I Love Lucy” celebrates its 75th anniversary in 2026 (the show debuted in October 1951) and on the heels of two new books exploring the couple: “Desi Arnaz, The Man Who Invented Television,” by Todd S. Purdum, and Arnaz’s own new look at her parents’ relationship, “Lucy & Desi: The Love Letters,” which she edited.

“As we take it to buyers, there’s a version of this that could be 10 hours and done, if somebody wants to jump in with that,” Greenblatt said. “But we want to present it as a multi-season show. We think it’s three seasons of eight episodes. Obviously, we have to find the right buyer and cater to what they want to do. But it needs to have time to breathe. It really is an extraordinary story, from when they’re each teenagers in their separate worlds — one being Cuba as it’s coming apart at the seams, and one being very WASPy New York. They were both thrust out on their own, quickly at a young age, to try to figure out who they were and find their way in the business. Then they converge in 1940 on a soundstage at RKO, doing a movie together. ‘I Love Lucy’ is 11 years later, but that’s 11 years when they’re together in a marriage that’s up and down and complex.”

Arnaz and Greenblatt were inspired by the timeline of Netflix’s “The Crown” to similarly divide “Lucy and Desi” into different eras. In their pitch, Season 1, “From Cuba and Jamestown to New York and Hollywood,” would focus on 1930 to 1940; Season 2, “Family Life, B-Movies and Radio,” would span from 1940 to 1951; and Season 3, “The Ricardos Catch Fire, and Beyond,” would look at the “I Love Lucy” era, from 1951 to 1960 and more.

In partnering with LaGravenese (who most recently penned Paramount+’s upcoming “Unspeakable: The Murder of JonBenét Ramsey”) and not a comedy writer, Arnaz said it was important to explore some of the darker aspects of her parents’ relationship in addition to the good times.

“The story is not all ha-ha. There’s a lot of sadness, there’s addiction, and there’s cheating, and there’s lots of fights for no reason,” she said. “There’s something to be learned from what they went through and how it’s not that easy to have it all… They had this wonderful legacy, which just happens to be the funniest show ever. But they’re more than that show. Their lives, individually and collectively, were very exciting and amazing and deep. Finding the right writer was hard because most people might think that, because we’re doing the story of Lucille Ball and Desi Arnaz that it’s going to be really funny. And it’s going to have great kinds of humor in it. But it’s not ‘I Love Lucy.’ It’s not a sitcom. Everybody says, ‘your father invented television,’ but in reality, that’s not at all what he was trying to do. They were just trying to stay together, and do a show.”

Arnaz and Greenblatt first collaborated when he produced a 40th anniversary reunion concert benefit for “They’re Playing Our Song,” the musical that served as her Broadway debut. Around the same time, Arnaz was an executive producer on “Being the Ricardos,” but ultimately that film focused mostly on one moment in time in the Lucy/Desi relationship — and so, Arnaz brought the idea of a much broader look at her parents to Greenblatt, and they started collaborating on what would become this series pitch.

“Lucie has this ability to separate herself from being in the middle of it and really see it from an objective point of view,” Greenblatt said. “She’s the first person to say, ‘we want to do it warts and all, and we don’t want to just whitewash it and protect everybody.’ It really is complex. Can we get underneath the causes and the reasons for the way they were. We all think they’re the Ricardos. There’s a part of them that’s who they were, but that’s so little of the full picture.”

LeGravenese entered the picture when Arnaz and Greenblatt went looking for somebody who could balance the comedy of “I Love Lucy” with the drama of what happened behind the scenes.

“Richard came to mind, as he’s got this great background in writing feature films prominently for most of his life and more recently television,” Greenblatt said. “I love his ‘Behind the Candelabra’ movie, for which he won the Emmy. When we presented the idea to him, he just lit up. He’s like, ‘Oh my God, I’ve loved these two people as a fan, and I’ve gone down the rabbit hole on the internet many times.’ He just knew a lot about the story already. Then we all met, and Lucie met him, and he just felt like the right guy.”

Added Arnaz: “There’s been now two TV movies and a feature film and my documentary, but none of those other films ever looked at, ‘OK, that happened and that happened, but why? Why did he do that? Why did she respond that way?’ I wanted to correct that. If nothing else, I wanted to be able to look at them as people and say, ‘aren’t they interesting? Imagine, even with all that sorrow and all that loss, he was able to do this. And then he had to drink. Well, why did he have hookers? Why did that happen?’ And so if we can show the early and go all the way to the end, in some way, we might be able to help people understand them even more.”

December 10, 2025 0 comments
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Jared Padalecki & Anna Fricke's Texas Medical Drama Gets Development Room Order At CBS
TV & Streaming

Jared Padalecki & Anna Fricke’s Texas Medical Drama Gets Development Room Order At CBS

by jummy84 November 13, 2025
written by jummy84

Walker star/executive producer Jared Padalecki‘s re-teaming with the CW series’ executive producer/showrunner Anna Fricke is advancing at CBS. The network has given a development room order to the untitled medical drama.

The project, from CBS Studios where Fricke is under an overall deal and Padalecki has a first-look pact, was set up at CBS for development in January.

That is not typically a broadcast buying window but since switching to long-term, year-round development two years ago, CBS has been leaning heaving into off-cycle orders after a lengthy development process that sometimes includes writers rooms.

CBS recently gave a series order to Robert and Michelle King’s legal drama Cupertino starring Mike Colter, which also went through a writers room order after initially being put in development in summer 2024. The network’s current medical drama Watson also followed the development room model.

Stocking up on classic TV drama genres, Cupertino will join CBS’ hit legal drama Matlcok, with the Fricke/Padalecki project looking to join Watson. The network has several entries in the cop (and adjacent) field, most recently hot freshmen Boston Blue and Sheriff Country.

Like Walker, the untitled Fricke/Padalecki project is set in Padalecki’s home state of Texas. Unlike most medical dramas, which take place at big, urban hospitals, it spotlights rural medicine, which is rarely seen on TV. It centers on a headstrong, devoted doctor (Padalecki) who practices his unique style of improvisational medicine alongside his new protégé, a young doctor escaping her past, as they operate a mobile clinic and heal the bodies and souls of their underserved community in the medical desert of rural Texas.

Fricke and Laura Terry executive produce through Fricke’s Pursued by a Bear alongside Padalecki. Genevieve Padalecki also is producing; Padalecki’s former manager Dan Spilo is no longer involved. It is unclear yet whether the project would target the 2026-27 or 2027-28 season.

Padalecki recently recurred on CBS/CBS Studios’ Fire Country with a possibility to spin off his character into a separate series. There has been no movement on that idea, and there have been no plans for the Supernatural alum to return to Fire Country this season.

In addition to headlining and executive producing CW/CBS Studios’ Walker, Padalecki also executive produced the prequel series Walker: Independence, working on both with Fricke who developed the former and co-developed the latter in addition to her services as executive producer on both and showrunner on Walker.

Fricke’s series credits also include 4400, Valor and Wayward Pines.

November 13, 2025 0 comments
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In Development: ZCON Creators Conference
TV & Streaming

In Development: ZCON Creators Conference

by jummy84 November 4, 2025
written by jummy84

Mixed messages are the new normal. Last week saw the Sundance Institute form a union and thousands of layoffs at Paramount and YouTube. It also brought two events that point toward the future: ZCON and Square Peg Social. 

Cognitive dissonance has become an essential skill set. (F. Scott Fitzgerald had a nicer way of putting it: “The test of a first-rate intelligence is the ability to hold two opposed ideas in mind at the same time and still retain the ability to function.”) This week, I’m choosing to focus on the positive. 

Now in its third year, ZCON is a two-day, invitation-only event in Los Angeles that centers on (yes) Gen Z and the people who love them. That assortment of attendees included creators (of course) as well as CEOs, CMOs, and studio executives. 

Emma Stone stars as Michelle in director Yorgos Lanthimos' BUGONIA, a Focus Features release.
Credit: Atsushi Nishijima/Focus Features © 2025 All Rights Reserved.

Sessions included “Rewriting the Rules of Branded Entertainment” and “The New Hollywood.” Auli’i Cravalho (“Moana”) highlighted her impatience with the old ways (“We are told that we’re too young, to wait our turn”); Owen Thiele (“Adults”) premiered “Girl Room,” a show co-created with Amazon Prime for TikTok and for Instagram; and Paralympian Ezra Frech declared, “Gen Z is the most inclusive generation of all time,” reframing disability as a great way for brands to resonate with consumers. 

Held at the LA Preserve (a lush oasis off Hollywood’s scrabbly St. Andrews, the street made famous by Jane’s Addiction), the space flowed with bright and shiny 20-somethings with energy and agency. This generation isn’t intimidated by the attention of major brands, nor necessarily impressed by it. They expect it. 

For a long time, festivals were ground zero for young people who wanted to prove their value as hot commodities. Seeing so many young creators (and the creator adjacent) echoed similar groups at the Sundance Film Festival and SXSW. Of course, ZCON and Sundance are very different; brand partnerships are the lifeblood here, not distribution, and the event is owned by UTA. 

If Sundance is powered by pick-me energy and SXSW by VC hustle, the invite-only ZCON is doing something else altogether. It isn’t a tentpole so much as an extension of an ongoing conversation between founders and brands. A Gen Z nonprofit already knows that, say, Amazon’s global creative director is dying to know what they’ll do next, and development execs are on watch. 

Overseeing it all is Olivia Frary, a UTA Next Gen exec who came to the agency when it acquired her Gen Z marketing company, JUV Consulting, in 2024. (Of note: She created JUV in 2016, while in high school.) 

“For years, every single person on our team would end a call by just saying, “If there’s someone that you would want us to meet, let us know,” she said. “Even when we were super startup vibes, we would always kind of stress that was the best thing you could do for us, regardless of if you wanted to hire a Gen Z consultancy. A lot of [those connections] are showing up here that knew us when we were those crazy kids.” 

Now those same kids are shaping not only the culture, but also how it’s sold — at least until Gen A comes along. And if history is any guide, nothing will be more cringe to that generation than being called an influencer. 

For now, this cohort is enjoying the primacy so much that ZCON participants eagerly embraced an afternoon “recess” that featured a cavalcade of bubbles and dancing with a live DJ. Cringe to anyone else; here, it’s what happens before the final panel, “What Does a Happier Internet Look Like?” 

I’m going to wrap with a tease about digging into Square Peg Social, the inaugural, invite-only mentorship program created by Lars Knudsen and Ari Aster — a collaboration between established filmmakers and emerging voices.

We previewed it this summer; nearly 1,800 applied. In the end, 37 writers, directors, and producers spent four days in direct mentorship with the creators behind not just Knudsen and Aster’s films (“Eddington,” “Midsommar,” “Beau Is Afraid”), but also “One Battle After Another,” “Iron Claw,” “Roofman,” “Rebel Ridge,” and more. 

Next week, I’ll share both the executive and filmmaker rosters (both are long and impressive; expect multiple stories). It would be the snarky/lazy thing to contrast the differences between Square Peg and ZCON (Art! Commerce!), but in truth they had more in common than not. Both are declarations of community, however self-selected.  

Because no matter where you land in this brave new world, one thing’s certain: No one will make it alone. (Bubbles remain optional.) 

✉️ Have an idea, compliment, or complaint? 
[email protected];  (323) 435-7690.

November 4, 2025 0 comments
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600px (w) x 500px (h)
Events

Showlite appoints Ellis Williams as Head of Business Development

by jummy84 October 21, 2025
written by jummy84

(Left to right) Lee Crew – director, Ellis Williams – head of business development, and Nick Lindwall – managing director Showlite

Showlite, the award-winning full-service exhibition partner, has announced the appointment of Ellis Williams as head of business development. The appointment strengthens the Showlite leadership team and will develop new opportunities and drive forward its ambitious growth strategy.

Ellis joins Showlite with extensive experience across the live events and exhibitions industry, having previously held senior business development roles within agencies and contractors including Freeman, Human Built and Taylex Group/Visions Group. Her background includes supporting some of the UK’s most recognisable brands and working on projects for high-profile retail and lifestyle clients with pop-ups, bespoke builds, and experiential activations.

In her new role, Ellis will focus on building long-term partnerships and nurturing relationships with organisers, agencies, and brands that align with Showlite’s values and reputation for quality.

“This role is about opening doors and building meaningful relationships with organisers and brands that understand what Showlite brings to the table – trust, experience and delivery,” said Ellis Williams, head of business development at Showlite. “I’ve worked alongside Showlite for years and always admired the team’s professionalism and consistency. To now be part of that is incredibly exciting. I know the people, I know the products, and I have absolute faith in what we deliver.”

Ellis described Showlite as offering a “strong platform to grow,” citing its depth of expertise, fully equipped warehouse operation, and experienced team as key reasons she was drawn to the company.

“We’re thrilled to welcome Ellis to Showlite,” said Nick Lindwall, managing director of Showlite. “Her industry knowledge, energy and commercial mindset make her the perfect fit for the next stage of our growth. We’ve built a reputation for being a trusted, people-led business that delivers and Ellis shares that same belief that relationships and service are what really drive success.”

Ellis’ appointment marks the start of a new era for Showlite’s business development function, with a focus on expanding into new events and exhibitions across the UK and Europe.

October 21, 2025 0 comments
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Evan Shapiro on the Affinity Economy — In Development
TV & Streaming

Evan Shapiro on the Affinity Economy — In Development

by jummy84 September 16, 2025
written by jummy84

Four months ago, I launched the In Development newsletter with a question: With the entertainment industry in crisis, what should we do next? 
 
Since then, we’ve explored: 
• The making and selling of vertical videos 
• Filmmakers getting money from rich people 
• A pay-to-play model that might make sense 
• How filmmakers can own their release strategies 
• How crews are learning to think like influencers 
• Why living lean is business strategy 
 
This week asks something different: 
 
What if your success as a filmmaker is tied to the strength of your personal community? 
 
That sounds like (and probably is) the first thing you’d hear at a TED Talk, followed by trenchant anecdotes and thoughtful homilies. I offer neither, and I am the sort of person who cringes a bit at “personal community,” but still I persist: 
 
What if investors or buyers valued your project not only on story, cast, production team, and director CV — but also on the collective value of the communities they brought to the table? 
 
I’m not talking about Instagram followers (though you’d probably have those, too). I mean the ability to demonstrate there’s a collection of humans with a specific affinity for your work and for each other. 
 
We already know what this looks like: It’s what built Comic-Con and the franchises that fill it. But what if that same logic applied to you—an indie filmmaker, fledgling producer, actor, or cinematographer? 
 
I believe this is what happens next. 

4238_D045_00238_R Jessie Buckley stars as Agnes and Joe Alwyn as Bartholomew in director Chloé Zhao’s HAMNET, a Focus Features release. Credit: Agata Grzybowska / © 2025 FOCUS FEATURES LLC

Enter the Affinity Economy

It already has a name — the Affinity Economy — and credit goes to Evan Shapiro, a former TV executive with a talent for inhaling massive amounts of data to identify what’s already true but not yet declared. 
 
Two years ago, Shapiro rattled legacy-media executives at global conference IBC when he declared they now operated in a creator economy. 
 
“I looked at the room and I said, ‘This is the moment in time where you’re going to have to change everything or go out of business,’” he said in a recent video post, shortly before he took the stage at IBC 2025. “It pissed off a lot of people in the room to the point that there were a bunch of harrumphing old men who got up and left.” 
 
Today, YouTube is the number-one television channel and the creator economy is a given, like gravity. Shapiro’s now moved on: He describes the Affinity Economy as “a new ecosystem where mainstream media and the creator economy have collided and melded and turned into a Frankenstein monster.” 
 
The Affinity Economy doesn’t care if you’re indie or blockbuster, theatrical or TikTok. It doesn’t particularly care about likes, which can be casual or bought. It’s all about the thing that can’t be faked or AI’d: the community your work creates or inspires. 

The Reception

When Shapiro returned to IBC this September, audience reaction was starkly different. 
 
“The reception was very positive—from the people in the audience, from the organizers, and from the people who pay to fund the conference,” he wrote me. “It was a bit overwhelming tbh… I also had the opportunity to ask a sizable sample of delegates about what they would most want to transform if they could. The overwhelming answer—more than 2/3—was to shift from the vision-less CFO centric culture in the industry and return to vision and mission. This was across media and tech. Big companies and small.” 
 
That’s encouraging news in a world where Paramount is preparing to swallow Warner Bros. Discovery whole. 

The Affinity Economy is an aspiring buzzword, but there’s evidence that its reality is already here. When I spoke with Cineverse exec Erick Opeka last week about MicroCo, we talked about the upcoming LA vertical drama market and its fan event VertiCon, which is inspiring attendance from as far away as Australia.  

Why It Matters

More importantly, he said, that devotion can translate directly to dollars. If microdrama star Kasey Esser shows that his fans convert into paying customers, he can get more money… from companies like MicroCo. 
 
“If they build their own franchises, if they have their own characters and get popular,” Opeka said, “they’re going to demand it and they’re going to get it.”  
 
In other words: Those who can convert fans into audience will win. However, that also demands young creators start building a fanbase now — before they’ve made the big sale, or any sale; possibly even before they’re really good.  
 
That is some hard work, but under the Affinity Economy it’s essential — not only for future returns, but because community is the only metric that matters. 
 
How to do that? That’s a future issue of In Development.  

✉️ Have an idea, compliment, or complaint? 
[email protected];  (323) 435-7690.

Weekly recommendations for your career mindset, curated by IndieWire Senior Editor Christian Zilko.

Music can make or break a movie, but indie filmmakers who pour their souls (and savings) into making a film often end up neglecting it when they get to post-production and see their budgets have evaporated. This article offers a detailed breakdown of the options available to artists looking to stretch their budgets and assemble soundtracks that make their films sound more expensive than they actually are.

A clever article that analyzes the strategies behind an expensive studio film with a massive marketing budget and then seamlessly applies them to microbudget filmmakers handling their own distribution. Even if you don’t make genre films, every filmmaker can find something in here to help give their own marketing campaign a bit of the “Weapons” magic.
 

If you need a reason to feel good about making your films independently (either by choice or lack of other options), this insightful look into the processes and priorities that lead to many of Netflix’s least inspired films is a great place to start. 

I always enjoy seeing someone take the time to write a detailed article about the parts of filmmaking that never make their way into the spotlight. Donny Broussard’s Punk Rock Producing Substack (a favorite of this newsletter) did just that this week with this explainer on feeding crews on the smallest of films.
 

I’ll be the first to admit that social media marketing does not come naturally to me, but any filmmaker looking to make their bones in the Affinity Economy needs to learn it. Vora offers 26 easily digestible bits of info for any director looking to build a following for their film, making for a fun read and a resource you can refer back to again and again.

 

September 16, 2025 0 comments
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Event Industry News
Events

Verve appoints Michael Pring as Global Client & Development Director

by jummy84 September 9, 2025
written by jummy84

Verve The Live Agency has appointed Michael Pring as Global Client & Development Director, a newly created leadership role designed to accelerate the agency’s international growth and deepen client partnerships across its expanding footprint in Europe, the US, and APAC.

Michael joins Verve’s senior leadership team on 8th September and will work across all markets, including Verve’s operations in London, Dublin, Amsterdam and Singapore.

A seasoned agency leader, Michael brings over 25 years of experience driving growth and delivering award-winning work for some of the world’s most respected brands. He spent more than a decade at AMV BBDO in London, where he held several senior roles including Chief Marketing Officer, Deputy Chairman, and most recently Chief Operating Officer. During his time at the agency, he led AMV’s flagship Guinness/Diageo relationship globally as well as the PepsiCo International Beverages business, helping shape global campaigns, sponsorships and innovation launches.

Michael’s appointment signals Verve’s continued investment in senior talent and global scale, following a period of strong growth and international expansion. In his new role, he will focus on unlocking new client opportunities, supporting the launch of Verve Singapore, and driving strategic development in key markets.

Ronan Traynor, Founder & CEO of Verve, said:
“This is a significant hire for Verve. Michael brings an exceptional track record in client leadership, growth and creative excellence, along with deep relationships and experience at the highest level. He shares our belief in the power of live experiences to drive real business impact, and is ideally placed to help lead our next phase of international growth. As we scale with ambition and purpose, his perspective and partnership will be invaluable.”

Michael Pring said:

“I’m really impressed with the business Ronan has built over the years, and with the talent, energy and culture of the agency. I’m looking forward to getting stuck in and playing a part in what comes next.”

Verve is a multi-award-winning experiential agency and certified B Corp, with offices in Dublin, London, Amsterdam and Singapore. Part of The Opus Group, a global network of leading experiential agencies, Verve has recently been recognised with Best Event Team at the 2025 Campaign Experience Awards, CSR Agency of the Year at The Drum Awards, and Event of the Year at the European Sponsorship Awards.

September 9, 2025 0 comments
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AllMedia Boss On M&A, Federal Model & Seamonster Development Label
TV & Streaming

AllMedia Boss On M&A, Federal Model & Seamonster Development Label

by jummy84 September 2, 2025
written by jummy84

EXCLUSIVE: Last year, Deadline dove deep into RedBird IMI‘s plan to rouse its new sleeping giant, All3Media.

But 12 months on, things have been slow going, with little in the way of splashy M&A activity and consolidation aplenty, while All3Media’s federal model has been brought into question.

Insiders say the narrative from within All3Media’s London HQ was expected to be one of expansion but has instead felt more like consolidation, with key decisions like the closure of Hollyoaks producer Lime Pictures‘ London hub, along with layoffs at Cash Cab producer Lion TV US and All3Media Deutschland, being indicative of the group’s efforts to tighten its grip on costs and reduce duplication. The reality, as ever, is nuanced.

Last year’s acquisition of All3Media by Jeff Zucker and Gerry Cardinale’s RedBird IMI for £1.15B ($1.56M) was undoubtedly one of the biggest M&A deals in the TV production world for some years. The acquisition was supposed to unleash All3Media onto the buying market following a quiet first half of the decade. Over the past year, All3Media has launched two scripted vehicles in the form of George Kay’s Observatory Pictures and Clelia Mountford’s Sunburnt Penguin, but no one could argue that the group has broken the bank.

One senior All3Media insider said they were “surprised” that the super producer had not completed any major acquisitions since being acquired by RedBird IMI, adding that there was frustration that the group appeared to be back to where it was previously under former owners Warner Bros. Discovery and Liberty Global. “You’ve got two different shareholders and everyone has got to agree [on spending],” they added.

This feeling runs somewhat counter to the notion of rousing the giant, and to All3Media boss Jane Turton‘s MIPCOM keynote last October in which she appeared to signal fairly imminent M&A in the scripted space.

Speaking exclusively to Deadline, Turton said the super-indie, which owns The Tourist producer Two Brothers, 1917 maker Neal Street and The Traitors indie Studio Lambert, remains “permanently on the lookout for high quality, talent and IP rich businesses that could make exciting additions to the All3Media portfolio.” “The emphasis is always on the people in the companies, their IP and development slates, their reputation and track record and, most important, whether the combination will be a good fit and additive to both sides,” she said.

In its defence, All3Media rivals such as Banijay and Fremantle have also had a quiet year on the M&A front in what is clearly a sticky market. ITV Studios has been busier, having acquired Hartswood Films, Eagle Eye Drama and Moonage. By far and away the biggest M&A contest, that being the race to acquire See-Saw Films, was won by French giant Mediawan, with All3Media widely thought to have been in the running. This deal valued the Heartstopper producer at a lofty £100M.

All3Media launches Seamonster in development push

Rathe than splashy buys, some of All3Media’s recent activity has instead pointed to a new strategy of creating ‘feeder labels’, those that can develop ideas which can then be taken up by All3Media’s larger beasts like Studio Lambert or the newly-rebranded Objective Entertainment.

Deadline can reveal that All3Media has set up one such label called Seamonster under former Lime Pictures executives Mirella Breda and Sam Pollard, who have worked on hits including Big Brother, Total Wipeout and Release the Hounds down the years.

Seamonster is “dedicated to creating original, eye-catching and absorbing unscripted formats,” according to its website, and we understand its primary focus will be to develop and sell to buyers, rather than produce. In this way, All3Media might come a step closer to locating the next The Traitors, the hit Dutch format created by its IDTV label which is still dominating the formats game worldwide and is made by Studio Lambert in the UK and U.S. A celebrity version, which was one of the buzziest shows on display at august’s Edinburgh TV Festival, kicks off on the BBC next month.

Backing up this new approach to development, All3Media is opening a number of unscripted labels in the U.S. under Studio Lambert, the first being Jill Goslicky and Vivian Choi’s MindMeld, with more expected imminently. Lion TV US has, meanwhile, become what is effectively a development hub within All3Media America under remaining co-CEO Stan Hsue, who has been left with just a handful of remaining members of staff. All3Media America, which has not had a dedicated CEO based in the States since Tim Pastore exited five years ago, has long been viewed by industry observers as having the potential to win more business than it does. “On the West Coast, take away Stephen Lambert and it’s not a pretty picture,” said a former senior All3Media insider.

Federal model scrutinized

Connecting more of these labels to All3Media’s established players like the influential Studio Lambert represents an interesting shift and one that may fit oddly with the super-indie’s much-discussed federal model, which has been the bedrock of the group since it was founded more than two decades ago by British TV vets Steve Morrison, David Liddiment and Jules Burns.

That model sees Turton and her lieutenants take a lighter-touch approach to All3Media-owned indies than its rivals do – allowing creatives to get on with what they do best – but hidden deep in All3Media’s recent annual results document was a small section that appeared to place a question mark over this model.

The section signaled that RedBird IMI will “review performance of the UK on an aggregate basis rather than at an individual production company level” in future financials, with “results reported to shareholders by geographical split” rather than via each individual indie.

Eye-catchingly, it added that if there is an opportunity for an indie to produce a new show with a broadcaster, All3Media’s group management will decide which of its production outfits is “best placed to produce it” based on that outfit’s previous experience rather than “assigning the production to an underperforming [indie] to improve their individual results.”

Were this strategy to be put into practice across the board, which would effectively involve All3Media intervening over which indie produces which show, the ex-senior All3Media staffer told us it would represent “a big statement against the federal system.”

All3Media insiders stressed that this is not the case. We understand that the section in the results was a reference to three Lime Pictures shows, TOWIE, Celebs Go Dating and Geordie Shore, which were handed to stablemate Objective Entertainment when Lime’s London base was closed. This one-off move was part of the reason Lime’s value was written down by  £25M ($33M), which makes up part of the circa-£60M worth of write-downs that came in RedBird IMI’s first year in charge, another sign that the new owner is keeping a beady eye on costs and value.

Going forwards, All3Media insiders stressed that reallocating shows – which would fly in the face of the federal model – will in no way become the norm.

Turton has in fact spent the past couple of weeks throwing her weight behind the federal system. At an Edinburgh TV Festival session that was closed to press, we are told she passionately defended the approach as a “very supportive model.” “If you give people autonomy and allow them to make decisions and don’t second guess them, you get better people, people who have all the authority, space and scope they need,” she is understood to have said.

A few days after the session, she told Deadline: “We are proud of the business we’ve built with its very strong group of production labels, digital businesses, and integrated distribution company, All3Media International. Our federal model has great business leaders and teams within a portfolio and sitting in a supportive structure.”

Nevertheless, continued consolidation and outward pressure may mean speculation of this sort rolls on.

“Going back to the last year or two under [former owner David] Zaslav, it definitely felt like they were being more aggressive when it came to companies that were struggling or where they didn’t believe entirely in the leadership,” said the former senior insider quoted above.

As more time passes without a statement acquisition, pressure may start intensifying.

September 2, 2025 0 comments
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