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Is Squid Game: the Challenge really that hard?
TV & Streaming

Is Squid Game: the Challenge really that hard?

by jummy84 November 14, 2025
written by jummy84

Add Squid Game: the Challenge to your watchlist

In 2021, South Korean drama Squid Game became a cultural phenomenon — so much so that viewers were desperate to join in. So two years later, a reality show version was created called Squid Game: the Challenge, bringing the deadly games to life with real members of the public competing.

Now, its second series is in full swing, with almost 110,000 people from around the world applying to be one of 456 people chosen to compete for a prize of $4.56 million (about £3.5 million). People are clearly dying to play it — without the actual dying part. All you can hurt in this version
is your pride, as RT can confirm after our own visit to the set.

Squid Game: The Challenge. Netflix

In every other way, however, it feels authentic. Upon entering the vast dorm, my mouth falls open — it’s huge, and looks identical to the series. Soon I’m kitted out in the iconic tracksuit, with intimidating masked guards watching my every move as player 255.

The reality series has had the blessing and help of Squid Game creator Hwang Dong-hyuk, but while his drama ended with series three, The Challenge has no plans to call game over. “We’d like to go on for as long as possible,” says executive producer Stephen Yemoh. “As long as we can keep finding new, interesting games and 456 people who are willing to put a tracksuit on and come and play.”

With that, I zip up my green jacket and face a host of games, some from the TV show, some newly created. Ready or not…


MINGLE

A group of people in green tracksuits, looking worriedly ahead.

Squid Game: The Challenge. Netflix

In Squid Game series two, players stand on a spinning carousel for Mingle. When it stops, a number is called out and they must form groups of that number and enter the surrounding rooms, then close the door. Onscreen it’s chaotic and dangerous, so when replicating it, the health and safety briefing, as with all the games, was paramount. Stephen Yemoh says, “We had soft closing doors to make sure no one was trapped in any way.” Anna Kidd adds, “The games go through rigorous testing, internally and with supporting artists.”


SLIDES AND LADDERS

A room that's part of the Squid Game experience, it's full of red dots on the floor and bunkbeds

Squid Game: The Experience (Photo by Joe Scarnici/Getty Images for Netflix)

In one of the new games created for the show, players are put in pairs and roll a dice to progress on the board. If they land on a ladder, they go up, and if they land on the dual slide, one transports them further down the board, while the other eliminates them. There are also cards to choose that reveal either an advantage or a disadvantage, with only six teams able to progress. “It couldn’t be flat,” says Kidd, “but if it was vertical, it’d become too big. Our amazing games designer Ben Norman came up with the idea of making it on stepped platforms.”


DEATH BY SQUIB

A birds eye view of Squid Game: The Challenge season 2.

Squid Game: The Challenge. Netflix

Even though the players are eliminated rather than killed, Yemoh explains, “The deaths are so iconic in the actual drama that we needed to visually replicate that, but also make it feel fun and playful.” A special effects company created a pressurised canister for the “squib”, resulting in a burst of black ink (instead of red blood) when a player “dies”, like I did here. “We tried 17 different versions of the nozzle, including a star shape and a triangle, and 12 different versions of the type of T-shirt we needed for it to go through the outfit.” The players have never been explicitly told to act dead, but they always “take their moment” for a theatrical exit. I certainly couldn’t resist.


SQUID GAME STAIRCASE

Squid Game The Challenge contestants gathered together looking at a sign

Squid Game: The Challenge. Netflix

In the second series of Squid Game, the players staged a revolt against the guards, leading to an intense shootout on the pastel staircases. In this series of The Challenge during the Mingle episode, inspired by the drama, the players actually refuse to continue the game at one point, but the team behind the reality show was able to watch series two before release on Netflix, so they were prepared for this eventuality. “We often thought about the revolt, so we had plenty of contingencies in place,” says Stephen Yemoh.

November 14, 2025 0 comments
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Aaron Levin, Shaan Mirshra and Morgan Walker
TV & Streaming

Reigning Champ Faces a Tough Challenge From Former Reality Show Contestant

by jummy84 October 27, 2025
written by jummy84

Management consultant Shaan Mirshra returned to defend his title of Jeopardy! champion after beating Tom Devil in last Friday’s showdown. The Carmel, Indiana, resident returns to the podium with a one-day total of $15,600. Will he add to his winnings, or will a new contestant steal his title?

On Monday, October 27, Mishra faced off against Morgan Walker, a marketing director from Glenwood Springs, Colorado, and Aaron Levine, a sports anchor from Seattle, Washington. If Levine looks familiar, it’s because he previously competed on the reality series Dream Job, where he came in second place.

Will they have what it takes to topple the champ?

Ken Jennings welcomed back Mishra and told the anecdote about the young contestant getting the call to be on Jeopardy! while he was on a 17-country backpacking trip. “Quite a Jeopardy! journey for Shaan so far,” commented the host.

Mishra started the game with “Rainforest Meet Desert” for $1,000, which offered the clue: “Much of Eastern Washington is deserty scablands; Out west, this rainforest-filled national park lies on the same-name peninsula.” Levine buzzed in first with the correct answer, “What is Olympic?,” giving him the lead.

Just two clues in and Levine found the first Daily Double of the game under “Final Resting Places” for $800. Wagering $1,000 on the clue, “Levallois-Perret Cemetery is where this civil engineer known as the ‘Magician of Iron’ came to rest after his 1923 death,” Levine got the right answer with Gustave Eiffel. With that correct answer, Levine was able to jump into an early lead.

By the first break, Levine was ahead with $4,400 and Walker was next with $2,000, while champ Mishra was in third with $1,800.

During the anecdote section of the game, Walker talked about her mountain home, where her neighbors are “a river, and a Wendy’s,” which makes her abode a favorite destination for the local bear population. Levine talked about his job as a local sportscaster, and how he was stoked with Jennings reposted one of his commentaries. And Mishra talked about his early entrepreneurial days, when he started a pop-up restaurant while in college that boasted a four-course tasting menu. “I think I set off smoke alarms in six different kitchens in my life,” said the champ. “But I accept no responsibility!”

By the end of the first round of Jeopardy!, Levine was in the lead with $7,200, champ Mishra was second with $4,000, and Walker was in third with $2,200.

In the Double Jeopardy round, Leven found the second Daily Double of the game in the category of “A Bit O’ Lit” for $1,600. The clue was: “A group of 10 young people head to a country villa to escape the plague afflicting Florence in this 14th-century work.” With a wager of $5,000 on his total of $9,200, Levine answered correctly, “The Decameron.” His total surged to $14,200, placing him well ahead of Walker, who had $2,200, and Mishra, whose total was $4,000.

Just three clues later, Mishra found the third and final Daily Double under “Czech Yourself” for $1,600. The clue was, “If you’re gonna defenestrate, do it in Prague, site of them in 1419, 1483 & 1618, the proximate cause of this conflict.” Betting $4,000 against his $6,000 total, Mishra answered incorrectly with Crimean War (the correct answer was the Thirty Years’ War). This plummetted the champ to third place with a $2,000 total, as Walker had a pot of $2,2000 and Levine was in first with a healthy $15,500.

Going into Final Jeopardy, Levine was in the lead with $14,600, Walker moved to second with $10,200, and champ Mishra was in third with $4,800.

The Final Jeopardy category was “On The Map” with the clue: “An official American Viticultural Area spanning multiple states includes this eastern island where you’ll find the town of Chilmark.” Walker lost  with her answer, “What is Long Island?” She bet almost her entire pot with a wager of $10,198, leaving her with $2. Both Mishra and Levine got the right answer with, “What is Martha’s Vineyard?” Mishra bet $4,000, bringing his total to $8,800, which was not enough to hold on to his title as Levine wagered $6,000, marking his total at $20,600.

And with that, Jeopardy! has a new champion with Aaron Levine.

Jeopardy!, weekdays, check local listings, stream next day on Hulu and Peacock

October 27, 2025 0 comments
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Joie Chavis Gags The Gworls With Her Spicy Twist On The Baby Boo Challenge
Celebrity News

Joie Chavis Has The TL Going Wild Over Her ‘Baby Boo Challenge’

by jummy84 October 23, 2025
written by jummy84

Joie Chavis has the internet yelling “Run It Back!” after she dropped her version of the ‘Baby Boo Challenge.’ But this time, it wasn’t her usual viral dance routines that had folks locking in — it was the lil’ trick she pulled that had fans begging for more.

RELATED: Get It, Sis! Joie Chavis Reflects On Dropping From 220 To 160 After Having Her Third Child (VIDEO)

Joie Chavis Has The TL In A Chokehold With Her ‘Baby Boo Challenge’ Moves

Roomies, it looks like Joie Chavis might’ve just shut down the ‘Baby Boo Challenge.’ For those who don’t know, the challenge uses NBA YoungBoy’s ‘Baby Boo’ song and features a full choreography dance that some folks have switched up. A few celebs have hopped on it, Reginae Carter recently completed it showing off her skills. Now it seems that Joie may have inspired a whole new version. The mom of three dropped a TikTok video showing her moves, and baby, the internet had thoughts while others were left speechless.

In the clip, Joie stands in what looks like a locker room, moving one side of her body and then the other. But when the song speeds up, she goes into a full-on twerk session. Chile, the way Joie was putting it down had fans saying, “it must be jelly…” y’all know the rest!

Social Media Can’t Stop Replaying Joe’s Video

The Roomies didn’t waste a second and started cuttin’ UP over Joie’s video in The Shade Room’s comment section. Some said the clip was too quick, while others were trying to figure out how to hit her moves. Peep some of the funny reactions below.

Instagram user @tellythecreatorr wrote, “THAT was too fast girl turn back around 😂😂😂😂😂😂😍” 

Instagram user @kingcutiemoney wrote, “Nice and respectful 🤭 still got the crowd going 👏” 

While Instagram user @keke.louise wrote, “I have no legit explanation for why I just watched this 3 times back to back 😅😂” 

Then Instagram user @beepyt_ wrote, “She got the best body in the world idc idc 😂😍🔥” 

Another Instagram user @_rose__royce wrote, “Yesssss Joie 😍 turn around one more time ! Show em why you 3 for 3 😂❤️” 

Instagram user @deandraadrina wrote, “Good googly moogly.” 

While another Instagram user @sajaniegh wrote, “Idc what nobody say she is who she thinks she is😂❤️❤️” 

Then another Instagram user @crown_vanilla wrote, “Is there a class that you can take or something??? Like how do I achieve this specifically.” 

Finally, Instagram user @ mzqueeney wrote, “I would’ve been able to do this if my mama didn’t perm my hair. 😢

Joie Inspires Moms With Her MAJOR Weight Loss Transformation

Before gagging the girlies with her twerk moves, Joie Chavis had folks shook after dropping news that she lost over 50 pounds. In a video, she got real about hitting the gym heavy after giving birth to her daughter, Harlo Rose, in August 2024, whom she shares with Trevon Diggs. When she gave birth, Joie weighed 220 pounds, but a year later she hit her social media with an update sharing that she now weighs 160 pounds after putting in work in the gym — talk about about a bounce back body! In her caption, she revealed she’s just about 10 pounds from her goal but is super proud of how far she’s come.

“Still about 10 lbs from my goal weight but I’ve come so far + I’m proud of every step! Postpartum hasn’t been easy but I’ve learned to give myself grace, stay consistent + celebrate the small wins ✨ Accountability is everything, so let’s finish strong and feel even stronger 🥂” Joie wrote.

RELATED: Mini Dance Queen! Joie Chavis’ Daughter Harlo Rose Melts Hearts With Adorable Moves For ‘It Depends’ Challenge (VIDEO)

What Do You Think Roomies?

October 23, 2025 0 comments
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Nia Long Participated In The Backup Dancer Challenge & Social Media Is Goin Wild Over Her Moves (WATCH)
Celebrity News

Nia Long Hits “Backup Dancer Challenge,” Social Media Goes Wild

by jummy84 October 21, 2025
written by jummy84

Nia Long recently participated in the viral “backup dancer challenge,” and social media users are going wild over her moves.

RELATED: Doin’ Too Much? Larenz Tate & Nia Long’s Recent Link-Up Has The Internet Calling His Wife A “Strong Woman” (WATCH)

Nia Long Participates In The Viral “Backup Dancer Challenge”

On Tuesday, October 21, celebrity trainer Jeanette Jenkins took to Instagram to share a clip from her apparent session with Nia Long and her friend Daphne Wayans. Furthermore, Jenkins captioned the clip, “So how did they do? I told @iamnialong and @daphnewayans that they don’t have to do their last set if they would be my back up dancers! #Love#stephaniemillschallenge #goodvibes”

To note, the “backup dancer challenge” seemingly sprouted on social media by way of creators telling their friends and family to dance in their background while they lip-sync to a song of their choice. In this clip, Jenkins, Long, and Wayans also appear to incorporate the “Stephanie Mills challenge,” which has gone viral through a remix of her 1980 hit song, “Never Knew Love Like This Before,” making waves on social media.

Check out how Nia Long got busy in response to her friend’s challenge below.

Social Media Is Goin’ Wild Over Nia Long’s Dance Moves

Social media users immediately went wild on Nia Long’s moves in Jeanette Jenkins’ comment section.

Instagram user @elinmarciamc wrote, “Nia did her last set and didn’t even know it 😂😂”

While Instagram user @laquitatscott added, “Baby, Nia ain’t doing that last set. Wrap it up! 😂🔥”

Instagram user @lasaucyaye wrote, “Nia killed it 😂😂😂. She didn’t want to do that last set!”

While Instagram user @allthingsjacole added, “Plot twist. The back up dancing was the last set 😂😂😂”

Instagram user @lynnie_da_yogi wrote, “Nia really didn’t want to do the last set!! 😂😂 she is groovin!!”

While Instagram user @drjwash added, “The jumping jacks had me weak! 😂😂😂”

Instagram user @u_goddess wrote, “Nia is just letting the rhythm move her any kind of way 🤣🤣🤣🤣 love it. Jumping jacks 😂😂😂😂”

While Instagram user @msericamarie added, “Nia understood the assignment! I just love her. 🫶🏾”

Instagram user @bsm_mag wrote, “Nia was NOT trying to do the last set 😂😂. Daphne was smooth…energy says…Nah, let me wave this towel in the air and wave like I just don’t care, oh yeah!! 😁😁”

While Instagram user @jeanninebrbr added, “Had to watch 2x to identify Nia. Sis looks even more youthful with her bare face. Love it!!!!”

Instagram user @onechicdietitian wrote, “Nia understood! 😍🔥”

While Nia Long stepped in to add:

“So much fun today ladies. @msjeanettejenkins@daphnewayans 😘😘😘”

Before Participating In The Viral “Backup Dancer Challenge,” The Actor Spilled The Tea On Her Relationship With Ime Udoka

Before participating in the viral “backup dancer challenge,” the actor spilled the tea on her relationship with Ime Udoka. As The Shade Room previously reported, earlier this month, Long spoke exclusively with The Cut and opened up about co-parenting with her former fiancé following the 2022 cheating scandal that ended their romance.

At the time, Long shared that there’s a lot of “healing” to be done in their relationship. But she added that she and Udoka have a “mutual respect” for one another.

RELATED: Spill The Tea, Sis! Nia Long Opens Up About Her Current Relationship With Ime Udoka Following Viral Cheating Scandal

What Do You Think Roomies?

October 21, 2025 0 comments
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Content Creator Arrested, Home Birth Death
Celebrity News

Karlie Redd Turns Up ‘Backup Dancer Challenge’ With Yandy Smith

by jummy84 October 18, 2025
written by jummy84

Roomies, TikTok’s viral ‘Backup Dancer Challenge’ is reaching new levels, well at least for Yandy Smith and Karlie Redd. The ‘Love & Hip Hop’ stars linked up for the challenge and gave the internet a good kiii, but what really had fans cutting up was Yandy’s promise to Karlie if she did her big one as a backup dancer.

RELATED: Issa Kiii! Angela Simmons Has The Internet Crackin’ UP After Finessing Her Son In TikTok’s ‘Backup Dancer Challenge’ (WATCH)

Yandy Smith Raises The Stakes With THIS Promise To Karlie Redd In ‘Backup Dancer Challenge’

When Beyoncé’s name gets thrown in the mix, you already know the mission’s going to be completed. That’s exactly what Karlie Redd did! As soon as Yandy Smith promised to hook her up with a Queen Bey feature if she killed her backup dancer moves, Karlie went all out. She ate, left no crumbs, and even dropped it low mid-performance. Let’s just say sis gave it everything she had. Yandy peeped too and couldn’t even hold up when she realized that Karlie was going HAM.

Social Media Cuts Up After Seeing Karlie Redd Put In Work!

Listen, the internet did not let Karlie breathe for a second in The Shade Room’s comment section. Folks even came for Yandy, saying she could never get Beyoncé Giselle Knowles-Carter on a Karlie track. Still, some Roomies gave her props, saying she understood the assignment and definitely put in work.

Instagram user @therealeazyeconomicz wrote, “lol she understood the assignment.” 

Instagram user @positivelypre_ wrote, “She dancing like she believe Yandy 😂” 

While Instagram user @kjs__muvaa wrote, “Karlie ain’t getting nothing but a Rasheeda feature with those dance moves 😭😭😭😭😭😭😭😭😭” 

Then Instagram user @jznotthatjayz wrote, “Looks like she’s getting a Momma Dee feature.” 

Another Instagram user @katrinatheartist wrote, “She gonna be dancing a while then 👀” 

Instagram user @lias_way_ wrote, “That’s them drunk lady at the juke joint dance moves.” 

While another Instagram user @lipretty_e wrote, “She ain’t dancing hard enough for me… 😂”

Lastly, Instagram user @honeyy.dipped wrote, “idk karlie kinda ate 🤭🤣🤣🤣🤣”

Angela Simmons Finesses Son Sutton Jr. In ‘Backup Dancer Challenge’

Yandy Smith isn’t the only one out here making big promises in the ‘Backup Dancer Challenge.’ Angela Simmons took a similar approach when she joined in on the challenge with her son, Sutton Jr. Although, Sutton delivered and tried to make his mom proud, Angela still didn’t let him stay home from school like she originally promised if he was backup dancer. Peep the funny moment here.

RELATED: Yikes! Yandy Smith Calls Out Rasheeda Frost For Girl Code Betrayal Exposing Mendeecees Alleged Cheating (WATCH)

What Do You Think Roomies?

October 18, 2025 0 comments
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600px (w) x 500px (h)
Events

Ginger Owl team completes 30-week wellness challenge

by jummy84 September 25, 2025
written by jummy84

Ginger Owl Productions has shown its commitment to employee well-being by rewarding the team with a spa break after they completed an ambitious 30-week health and wellness challenge.

From 1 February to 31 August, the Ginger Owl team were challenged to complete a goal every day or week to help prioritise their health and well-being during the busy period of events.

Across 211 days, the team’s achievements included:

  • 1,382,894 steps walked collectively
  • 8,440 squats completed
  • 4,220 minutes of meditation
  • 7.5kg total weight lost across the team
  • 11 laptop-free weekends
  • 413 alcohol-free days
  • 52 hours dedicated to creative writing
  • 96 early nights prioritising sleep
  • 3,660 minutes spent outdoors
  • 62 personal training sessions
  • 13 Pilates classes
  • 533 steps climbed up Cologne Cathedral spire

As recognition for their hard work over the summer, the team were also treated to a two-day team meeting and spa getaway at Hoar Cross Hall in Burton upon Trent last week.

During the past year the team has also implemented its new GOAllAreas platform across more than 30 events across the UK and Europe, including the BRIT Awards 2025, British Summertime Festival, VE Day 80, Fashion Awards, and F1 75 Live at The O2.

Ginger Owl co-founder Nancy Skipper said: “We find that our team has difficulty achieving their work/life balance over the hectic summer months with challenges around sleep, food and frequent travel between sites and events. We came up with the Wellbeing Challenge as a way to promote small changes within the team, and the key point was to pick something that maintained consistency.

“We didn’t want them to set unachievable targets, just something small that could be done every day or week that allowed them time to focus on their own wellbeing and encouraged them to choose what would be the greatest benefit to them.  You can see from the list that they selected a huge variety of challenges and we’re so happy to see the success they all had.”

Fellow co-founder Julie Chennells added: “We have had a really busy year so far, particularly with the rollout of GOAllAreas, and with the awards season and the festive period fast approaching, it was great to all get together to reflect on the year’s achievements and thank the team for their hard work with a little bit of R&R.”

September 25, 2025 0 comments
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Claressa Shields Links Up With Papoose's Daughter To Launch 'Counting Green' Challenge
Celebrity News

Claressa Shields & Papoose’s Daughter Link For Dance Challenge

by jummy84 September 18, 2025
written by jummy84

Roomies, Claressa Shields is out here serving cool vibes while linking up with Papoose’s eldest daughter. The ladies popped out together and officially kicked off a new social media challenge. Let’s get into it!

RELATED: At First Sight? Papoose & Claressa Shields Spill Tea On How Their Fairytale Love Story Unfolded (WATCH)

Claressa Shields Pops Out With Papoose’s Daughter To Kickoff New Dance Challenge

The vibes were on a 100 when Papoose’s eldest daughter, Dejanae Mackie, linked up with Claressa Shields to show off a new dance challenge. The ladies went all out, proudly repping Papoose as the dance promotes his new single with Busta Rhymes, ‘Counting Green.’ The video shows Claressa and Dejanae dancing on a balcony and rapping along to the lyrics. The GWOAT was dressed to match the song, rocking a short-sleeve jumpsuit that looked just like a bag of money. Shields and Dejanae clearly have a close bonds, as Claressa added the caption, “Counting Green Challenge Me & baby girl @chanel.nine Ate this up ⬆️ ✔️🤩😮‍💨” Pap was feeling their moves too, hopping in Dejanae’s comment section and writing, “❤️❤️🔥🔥🔥🔥🔥 I love y’all!!”

Dejanae Gives Peek Into Family Fun With Little Sis Reminisce

Dejanae loves kicking it with her family and often gives peeks into their life on Instagram. In August, she gave a glimpse of a dinner date with her dad and little sister Reminisce, who Papoose shares with Remy Ma. The night was lit as the trio enjoyed dinner at Brooklyn Chop House, and then Dejanae and Reminisce had some sister time. The video was super sweet, showing Reminisce hanging onto Dejanae’s neck, their take on Chris Brown’s ‘It Depends’ challenge and then their cuddly car ride home together. Peep the footage below.

Pap & Claressa Spill Tea On How They Went From Friends To Lovers

Claressa and Papoose are out here living their fairytale dreams. Recently, the duo opened up about how they met and started dating while appearing on ‘The Tamron Hall Show’. They both said they crossed paths at the Shakur Stevenson fight. Pap kept it 100, admitting he was hyped to meet Claressa since he’s been a fan for a very long time. But Claressa made the move, sliding into his DMs with VIP tickets to one of her fights. From there, it was hisory — they kept texting and even sending each other poems.

RELATED: That’s His Queen! Papoose Gushes Over Claressa Shields’ Beauty As She Debuts New Look (PHOTOS)

What Do You Think Roomies?

September 18, 2025 0 comments
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​A 'Royal' Family Feud: Karisma Kapoor's Kids Challenge Stepmom Over ₹30,000 Crore Estate
Bollywood

​A ‘Royal’ Family Feud: Karisma Kapoor’s Kids Challenge Stepmom Over ₹30,000 Crore Estate

by jummy84 September 10, 2025
written by jummy84

The legal battle over the vast estate of late industrialist Sunjay Kapur is escalating, with his children from ex-wife Karisma Kapoor, Samaira and Kiaan, challenging the legitimacy of his final will. They have filed a case against Sunjay’s widow, Priya Sachdev Kapur, alleging that she excluded them from the inheritance.

The dispute centers around Sunjay Kapur’s ₹30,000 crore fortune, including his stake in Sona Comstar, a global leader in the auto parts industry. Samaira, 20, and Kiaan, 14, claim their father had repeatedly promised them a share of his estate, but they were left out of his final will. They accuse their stepmother, Priya, of altering the document. Karisma, although not a plaintiff, is representing her children in the case, as Kiaan is a minor.

The case involves multiple defendants: Priya Sachdev Kapur, Sunjay’s third wife; their son; Sunjay’s mother, who resides at the family farmhouse in Rajokri; and a woman who claims to be the executor of the disputed will. Samaira and Kiaan argue that until his sudden death in June, Sunjay had a close relationship with them, marked by family holidays, business collaborations, and shared milestones.

Following his unexpected passing in a polo accident, Priya initially denied the existence of a will, asserting that Sunjay’s assets were held in the R.K. Family Trust. However, she later presented a will dated March 21, 2025. This led Samaira and Kiaan to suspect that the will may have been forged or manipulated.

Karisma is taking a protective role in this legal battle, shielding her children from the media’s attention while fighting for their rightful share. The case is ongoing, with both sides preparing for a high-stakes courtroom showdown over Sunjay Kapur’s vast estate.

September 10, 2025 0 comments
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Challenge Everything: Chasing the Sun Across the Borderless Global Agency Model
Events

Challenge Everything: Chasing the Sun Across the Borderless Global Agency Model

by jummy84 August 28, 2025
written by jummy84

By Kristina McCoobery, CEO, INVNT

The world doesn’t stop spinning, and neither do we. At INVNT, we built our global agency to mirror the modern world: fast, fluid, and fundamentally borderless. Our “Chase the Sun” model is more than a metaphor. It’s a mindset. A movement. And it’s powering a new era of global creative collaboration: one P&L, one team, one brain, working around the clock and around the world.

Because in a hyperconnected landscape, clients don’t operate within borders. So why should their agencies?

Rethinking the Global Agency

Traditional agencies often operate in silos, regionally fragmented, financially disjointed, and culturally inconsistent. Each region runs its own bottom line, its own team, and often its own version of the client brief. This inefficiency isn’t just bad for clients. It stifles innovation and limits the full potential of agency talent.

INVNT operates differently. Our single P&L structure allows us to flow briefs, resources, and expertise freely across regions. That means when a brief originates in APAC and lands with the EMEA team in London, it’s not a handover, it’s a continuation. There’s no internal turf war over revenue or resources. The work simply goes where the talent is best suited and where the client’s needs are best served. It’s a rare approach in our industry, and it’s transforming the way we work and how brands build their legacy.

Global by Design, Not by Default

Being global doesn’t just mean having offices on multiple continents. It means having a shared culture, a unified operational rhythm, and an unwavering commitment to collaboration. At INVNT, “One Brain, One Team” is how we operate daily. Whether it’s a strategy session in Sydney, creative ideation in London, or execution in New York, every part of our global team is plugged into the same ecosystem.

That ecosystem is powered by real-time business intelligence, adaptive workflows, and a shared commitment to excellence. Our teams in APAC, EMEA, and the US don’t just talk to each other, they work as a single unit. We’ve removed the friction of cross-border collaboration by eliminating the internal barriers most agencies still wrestle with.

Proof in the Process and the Performance

This model isn’t theoretical. It’s already working. A prime example is our work with LinkedIn on their Talent Connect events, designed to empower professionals globally with AI-driven insights and foster innovation in dynamic workplaces. Spanning three locations—India, Australia, and Singapore, our APAC and EMEA teams collaborated to design and execute an experiential activation that showcased LinkedIn’s latest thinking on the future of work and AI.

This client brief originated in APAC and was completed by our EMEA team in London, all under the same P&L. The project moved seamlessly across time zones, driven by a unified team that shared goals, tools, and accountability. This approach leverages the “sleeping” hours in one region to keep the creative cycle moving in another, delivering speed, consistency, and real-time collaboration.

The central narrative focused on creating a new era of possibilities, where human potential thrives in harmony with AI. The activation featured an interactive journey called ‘Trends,’ guiding attendees through key themes: AI, skills, learning, and hiring. From breakout sessions to industry keynotes, every touchpoint reinforced LinkedIn’s solution, proving the power of global collaboration when executed through a borderless agency model like ours.

The results speak for themselves: our revenue has increased to the north of $150 million, with 60% growth forecast for this year. That trajectory is made possible because our model is built for scale, for agility, and for continuous innovation.

A New Kind of Agency

We’re not just exporting projects. We’re importing intelligence. Every region brings fresh perspectives, cultural context, and creative nuance. This diversity of thought doesn’t just enrich our work. It makes our solutions smarter, faster, and more globally resonant. From business development to creative strategy, our teams are learning across borders, and clients are reaping the benefits.

This is how INVNT reimagines the global agency: borderless in mindset, unified in structure, and adaptive by design. In an industry still tethered to legacy models and regional silos, we’re writing a different playbook. One powered by shared accountability, global agility, and human collaboration at scale.

Because the future of agency work isn’t in one time zone, one region, or one market. It’s everywhere, all at once. And INVNT is already there, moving at the speed of relevance, chasing the sun across continents and cultures, fueled by one team, one purpose, one powerful idea.

Where others see borders, we see runways. Where others see nightfall, we see the next region rising. Every sunrise is a handoff. Every sunset, a launchpad. And as the world spins, so do we, sparking creativity in Sydney, unlocking strategy in London, delivering impact in New York.

This is what it means to Chase the Sun. Not just to follow the light, but to lead with it. Always on. Always in motion. Always global.

For more information, visit: https://invnt.com/

About Kristina McCoobery, CEO, INVNT

Kristina McCoobery is a visionary leader in innovation-led brand experience, co-founding INVNT in 2008 at the height of the Great Recession and redefining live brand storytelling with a ‘Challenge Everything’ agency model. As CEO of INVNT, she leads a global powerhouse spanning 11 offices and over 200 employees, crafting history-making campaigns for brands like Samsung, General Motors, Pfizer, Amazon, PepsiCo, McDonald’s, SHRM, Smartsheet, Oracle, and Netflix. A fierce advocate for women and underrepresented groups, she mentors emerging leaders and supports nonprofits such as The New York Women’s Foundation, Kayla’s Hope for Kids, and Blue Check Ukraine. Her trailblazing leadership has earned her ‘Agency Leader of the Year’ from The Drum, STEVIE Awards for innovation, a Brava! Award from New York SmartCEO, recognition as one of the top women in marketing by Chief/Marketer, and inclusion in the prestigious Inc Female Founder Awards. A member of Chief and founder of The Drum’s first New York CEO Club, she continues to shape the industry as a sought-after thought leader, with insights featured in Forbes, Entrepreneur, Inc., and The Drum.

August 28, 2025 0 comments
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Coolie producer approaches Madras HC to challenge Rajinikanth film's A certificate from CBFC for ‘celebrating violence’
Bollywood

Coolie producer approaches Madras HC to challenge Rajinikanth film’s A certificate from CBFC for ‘celebrating violence’

by jummy84 August 20, 2025
written by jummy84

Updated on: Aug 20, 2025 02:33 pm IST

After watching Lokesh Kanagaraj’s Rajinikanth-starrer Coolie, many were surprised why the film was awarded an A certificate.

The producer of Coolie, Sun TV Network Limited’s Sun Pictures, has approached the Madras High Court to challenge the A certificate granted to the Rajinikanth film by the Central Board of Film Certification (CBFC). A report by The Hindu states that the producer was ‘shocked’ upon receiving an email from the certification board that their film ‘celebrated violence’.

Coolie is directed by Lokesh Kanagaraj and stars Rajinikanth in the lead role.

Coolie producer approaches HC over A certificate

The A certificate given to Coolie meant that people under 18 could not watch the film in theatres. The production firm filed a civil miscellaneous appeal against the CBFC’s decision. It was pointed out that anyone who applies for a film certification can appeal before the tribunal within 30 days. Coolie was released in theatres on 14 August with an A certificate, and the film’s producers chose to release it before challenging the certification.

In the grounds of appeal, Sun Pictures had said that it produced Coolie to celebrate Rajinikanth completing 50 years in cinema and that the film had become a ‘mega blockbuster’. However, when they applied for the CBFC certification on 28 July, they claimed that they received a response on 31 July that the movie was ‘celebrating violence’ and would hence be given an A certificate. A revising committee also issued an A certificate for the film on 4 August.

Sun Pictures also questioned the CBFC for giving a U/A certificate for movies like Yash-starrer KGF and Vijay-starrer Beast, as those films had more violence than Coolie did.

About Coolie

Lokesh Kanagaraj’s Coolie stars Rajinikanth, Nagarjuna, Soubin Shahir, Shruti Haasan, Rachita Ram, Sathyaraj, Upendra and Aamir Khan. The film tells the story of Deva (Rajinikanth), who is looking for answers after the sudden death of his friend Rajasekhar (Sathyaraj). Numerous people on social media wondered why Coolie had gotten an A certificate, given that it didn’t have more violence than any other commercial cinema.

News / Entertainment / Tamil Cinema / Coolie producer approaches Madras HC to challenge Rajinikanth film’s A certificate from CBFC for ‘celebrating violence’

August 20, 2025 0 comments
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