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Take Hip-Hop's "Exit" From Billboard's Top 40 With Grain Of Salt
Music

Take Hip-Hop’s “Exit” From Billboard’s Top 40 With Grain Of Salt

by jummy84 November 1, 2025
written by jummy84

Nothing about Biz Markie’s unapologetically wacky, is-this-guy-for-real? 1989 hip-hop love song “Just A Friend” screamed POP HIT!

The “vocalist,” a Long Island, New York MC, deejay and beat boxing jokester, was laughably out of key. Yet the beloved “Just A Friend,” with its absurdly infectious chorus—“Youuu got what I neeed!” —would go on to become 1990’s most unlikely sing-along, eventually peaking at No. 9 on the Billboard 100.

It’s an intriguing flashpoint when juxtaposed with current headlines declaring hip-hop’s alleged commercial demise.

Rapper Biz Markie attends an event, 1994.

Michael Ochs Archives / Getty Images

After Kendrick Lamar and SZA’s 13-week No.1 “Luther” was removed from the Oct. 25 Hot 100 following a Billboard rule change (any song that ranks below the top 25 is automatically displaced if they have spent 26 weeks on the chart), there are no rap songs in the Top 40.

The highest appearance by a hip-hop song is YoungBoy Never Broke Again’s “Shot Callin,” at No. 44.

YoungBoy Never Broke Again

NBA YoungBoy performs onstage during the MASA TOUR at State Farm Arena on October 15, 2025 in Atlanta, Georgia.

Julia Beverly/Getty Images

Yet in 1990, hip-hop was still in its keeping-it-real phase. Biz’s pop chart ascendence (rap’s celebrated crown prince died in 2021) was treated as a cool, underdog moment for the member of the storied Juice Crew.

In many ways he was seen through the same positive prism as previous crossover pioneers the Sugar Hill Gang, Run-D.M.C, and Salt-N-Pepa. 
 
The reaction was the complete opposite, however, for Oakland’s MC Hammer, who’s record-breaking, 18-times platinum album Please Hammer Don’t Hurt Em spawned three top 10 hits: “U Can’t Touch This” (No. 8); “Have You Seen Her” (No. 4) and “Pray” (No. 2). 

A Tribe Called Quest

Rappers Ali Shaheed Muhammad, Phife Dawg and Q-Tip of the hip hop group “A Tribe Called Quest” poses for a portrait in September 1993 in New York.

Al Pereira/Michael Ochs Archives/Getty Images)

“And proper, what you say, HAMMER?/ Proper, rap is not pop/ If you call it that, then stop,” frontman Q-Tip dissed on the 1991 A Tribe Called Quest classic “Check the Rhime.” That same year, in the video for his single “Be True to the Game,” NWA alum Ice Cube tied up and kidnapped a red sequined clad dancer who looked suspiciously like the “Let’s Get It Started” star. 
 
For many purists, MC Hammer was just as offensive as great white rap hope Vanilla Ice, who scored the biggest hit by a hip-hop act that year with the ubiquitous, chart-topping “Ice Ice Baby” and novelty rhyme duo Partners in Kryme, who reached No. 13 with their goofy Teenage Mutant Ninja Turtles soundtrack cut “Turtle Power.”

MC Hammer

American rapper MC Hammer poses with his Best Rap video award during the 1990 MTV Video Music Awards at the Universal Amphitheatre in Los Angeles, California, September 6, 1990.

Lester Cohen/Getty Images

By ’91, Yo! MTV Raps had tightened its grip on suburban America. The Billboard charts mirrored hip-hop’s cultural expansion in real time. LL Cool J, Jazzy Jeff & The Fresh Prince, Naughty By Nature, and Yo-Yo feat, Ice Cube all scored Top 40 hits.

In two years, gangster rap would explode. Snoop Doggy Dog’s “What’s My Name” and “Gin and Juice” both hit No. 8 on the Billboard Hot 100, respectively.    
 
It wasn’t until decades later that hip-hop fans would re-evaluate Stanley Burrell’s monstrous commercial run. A massive album like Please Hammer Don’t Hurt Em would have done Taylor Swift numbers in today’s stream-or-bust era. Somewhere Biz is having a laugh. 

Biz Markie

Biz Markie in recording studio during #TBT Night Presented By BuzzFeed at Mastercard House on January 25, 2018 in New York City.

Christopher Polk/Getty Images for Mastercard

November 1, 2025 0 comments
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Top Producers of the 21st Century on Billboard’s Hot Latin Songs Chart
Music

Top Producers of the 21st Century on Billboard’s Hot Latin Songs Chart

by jummy84 October 10, 2025
written by jummy84

Here’s who produced the most No. 1s on Hot Latin Songs in the first quarter of the century, as part of Billboard‘s yearlong retrospective.


10/10/2025

Emilio Estefan

Christopher Polk

The rich breadth and range of Latin music is beautifully laid out in Billboard’s list of the Top Producers of the 21st Century on Billboard’s Hot Latin Songs chart, ranked by their No. 1s on the weekly survey.

This is not just the land of reggaetón. Overwhelmingly, it’s the realm of romance, rhythmic pop and danceable tropical beats, a cornucopia exemplified front and center by producer of the quarter-century Emilio Estefan, whose hits range from pop anthems to tropical fusions. Multi-genre and pan-regional, the top 25 map a sonic evolution that is quite literally a trip that covers the entirety of Latin America to finally land in a U.S. melting pot.

Reflecting the biggest sonic architects in Latin from Y2K to today, check out the top 25 creators on the Top Producers of the 21st Century on the Hot Latin Songs chart below.

The ranking follows the reveals of Billboard’s Top Latin Artists of the 21st Century, Top Latin Albums of the 21st Century and Top Hot Latin Songs of the 21st Century charts — as well as the Top Producers of the 21st Century on the Hot 100, reflecting all genres — with all coverage of Billboard’s 21st Century Charts here.

Billboard’s Top Latin Artists, Top Latin Albums and Top Hot Latin Songs of the 21st Century recaps reflect performance on weekly charts dated Jan. 1, 2000, through Dec. 28, 2024. The Top Latin Artists category ranks the best-performing acts in that span based on activity on Top Latin Albums and Hot Latin Songs. (Titles released prior to mid-1999 are excluded, although such entries that appeared on Top Latin Albums or Hot Latin Songs in that span contribute to the calculation of the Top Latin Artists chart.) The Top Producers of the 21st Century on the Hot Latin Songs chart reflects producers with the most No. 1s on weekly Hot Latin Songs charts dated Jan. 1, 2000, through Dec. 28, 2024, with ties broken by most top 10s and most overall chart entries.

  • Kike Santander

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    3 No. 1s on Hot Latin Songs as a producer 2000-24

    Like fellow countryman and producer ahead on this list Estéfano Salgado (and coincidentally, also hailing from the city of Cali in Colombia), songwriter/producer Santander understands how to inject commercial sensibility into different genres and voices. He helped give Spain’s David Bisbal his greatest hits and was also the man behind Cristian Castro’s “Azul,” which spent nine weeks at No. 1 on Hot Latin Songs in 2021 and is one of Latin pop’s best songs of all time. —LEILA COBO

  • Ernesto “Neto” Fernández

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    3 No. 1s on Hot Latin Songs as a producer 2000-24

    Ernesto “Neto” Fernández has been at the forefront of the global rise of regional Mexican music for two decades, fusing his deep roots in banda, norteño and mariachi with modern innovation. A veteran of the ‘90s-era quebradita boom, the El Paso, Texas-born, Los Angeles-raised producer has become a trailblazer in the genre’s international expansion. In 2024, Fernández was named Billboard Latin Music Awards’ producer of the year and topped the year-end Hot Latin Songs Producers chart. As Peso Pluma’s musical director and the co-founder of Prajin Parlay Studioz, Fernández played a pivotal role in the groundbreaking success of Peso’s music in 2024, producing hits for the artist including fan-favorites “La People II” and “La Durango.” The same year, Fernández delivered charting hits for rising talents such as Xavi (“La Diabla,” “La Víctima”) and Junior H (“Y Lloro”). —ISABELA RAYGOZA

  • Edgar Barrera

    Edgar Barrera at the "Karol G: Tomorrow Was Beautiful" New York screening held at The Whitby Hotel on May 06, 2025 in New York, New York.
    Image Credit: Steve Eichner

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    3 No. 1s on Hot Latin Songs as a producer 2000-24

    Edgar Barrera has become one of the most sought-after producers and songwriters in Latin music, crafting a career that bridges his Mexican-American heritage and a forward-thinking approach to sound. A Texas-Mexico border native and founder of BorderKid Records, Barrera has helped drive the rise of artists including Grupo Frontera, guiding its breakthrough into música Mexicana stardom. His ability to blend regional Mexican traditions with global pop influences has solidified his reputation as a genre-blurring innovator. The Grammy-winning hitmaker has collaborated with some of the biggest names in music, including Peso Pluma, Shakira, Bad Bunny, Maluma and Karol G. Among Barrera’s most impactful creations is “Botella Tras Botella” by Gera MX and Christian Nodal. In 2023, Barrera dominated Billboard’s Hot Latin Songs Producers year-end chart, cementing his place at the forefront of the industry, and in 2024 became the first producer to grace Billboard Español’s end-of-year cover. —I.R.

  • Sergio Vallín

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    4 No. 1s on Hot Latin Songs as a producer 2000-24

    As Maná’s lead guitarist, Sergio Vallín is the melodic powerhouse behind some of the band’s most enduring hits. His guitar artistry and production work are showcased on Hot Latin Songs hits including “Lluvia al Corazón” (No. 1, 2011) and “El Verdadero Amor Perdona,” featuring Prince Royce. Vallín has also made his mark as a solo recording artist, debuting on Hot Latin Songs with “Solo Tú,” featuring Raquel, in 2009. His co-production extends to projects such as Maná’s 2022 reimagined hit “Te Lloré un Río,” featuring Christian Nodal, demonstrating his ability to blend rock traditions with modern regional Mexican influences. —I.R.

  • Lester Méndez

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    4 No. 1s on Hot Latin Songs as a producer 2000-24

    The Grammy-winning songwriter and producer has found success with numerous superstars, including Nelly Furtado, Shakira and Enrique Iglesias. With 13 quarter-century entries on Hot Latin Songs, Méndez is credited on some of Shakira’s biggest hits, including “La Tortura” (featuring Alejandro Sanz), which ruled for 25 weeks. He also appears on this list thanks to Enrique Iglesias’ “Mentiroso,” “Quizás” and “Para Qué La Vida,” also all No. 1s. —GRISELDA FLORES

  • Ricardo Arjona

    Ricardo Arjona at the US Open Women's Semifinals Blue Carpet held at the USTA Billie Jean King National Tennis Center on September 04, 2025 in Queens, New York.
    Image Credit: Adela Loconte

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    4 No. 1s on Hot Latin Songs as a producer 2000-24

    Across four decades, Arjona has soundtracked households in Latin America and beyond with romantic ballads that today are considered timeless classics, most of those gems produced or co-produced by the Guatemalan singer-songwriter himself. As a producer, he notched four No. 1s on Hot Latin Songs in 2002-11: “Desnuda,” “Cuando,” “El Problema” (which ruled for a personal-best eight weeks) and “El Amor.” —G.F.

  • Tommy Torres

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    4 No. 1s on Hot Latin Songs as a producer 2000-24

    The Puerto Rican singer-songwriter and producer became a leading force in music in the early 2000s at the peak of Latin pop domination. The hitmaker helmed some of Latin music’s classics, such as Ricky Martin’s “Tal Vez,” which ruled Hot Latin Songs for 11 weeks in 2003, and follow-up “Jaleo,” which led for one week, and “Looking for Paradise,” a collab between Alejandro Sanz and Alicia Keys that dominated for three weeks in 2009. —G.F.

  • Jesús Guillen

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    4 No. 1s on Hot Latin Songs as a producer 2000-24

    Guillen found success with norteño band Conjunto Primavera in the early 2000s. He placed 25 entries, all alongside Conjunto, on the Hot Latin Songs chart over 2000-24, including four leaders: “Una Vez Más,” “Hoy Como Ayer,” “Ese” and “Basta Ya.” Conjunto’s signature norteño-sax sound landed the band on Billboard’s editorial ranking of the 75 Best Regional Mexican Acts of All Time. —G.F.

  • Sky Rompiendo

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    4 No. 1s on Hot Latin Songs as a producer 2000-24

    In the early 2010s, Sky helped define a new era for reggaetón alongside J Balvin. With 16 top 10s on the Hot Latin Songs chart in the quarter-century measurement period, he scored his first No. 1 in 2015 with Balvin’s “Ay Vamos,” which ruled for one week. Months later, “Ginza” would ratify Sky as a bona fide hitmaker with the single ruling Hot Latin Songs for 22 weeks, his longest commanding performance on the chart. —G.F.

  • Estéfano Salgado

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    5 No. 1s on Hot Latin Songs as a producer 2000-24

    Known simply by his first name, Estéfano, the Colombian hitmaker was first and foremost a songwriter whose phenomenal lyrics and beautiful, soaring melodies made him a go-to for the likes of Marc Anthony, Jennifer López and Paulina Rubio in the heyday of Latin pop. Formerly part of the duo Donato y Estéfano, he pivoted toward songwriting and production, where he found a slew of big, dramatic voices capable of bringing his songs to life. You know the hits: “Ahora quién” performed by Marc Anthony; Chayanne’s “Yo te amo;” Thalia’s “No me enseñaste;” Ricky Martin’s “Y todo queda en nada.” True hits during a golden era of contemporary Latin song. —L.C.

  • Ovy on the Drums

    Ovy On The Drums attends the 24th Annual Latin GRAMMY Awards at FIBES Conference and Exhibition Centre on November 16, 2023 in Seville, Spain.
    Image Credit: Juan Naharro Gimenez/Getty Image

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    5 No. 1s on Hot Latin Songs as a producer 2000-24

    The Colombian reggaetón hitmaker may be best known as Karol G’s producer of choice, but Ovy on the Drums has become one of the most in-demand producers over the past 10 years, branching out to work with Myke Towers, Anuel AA and Piso 21. Among his early hits is Karol G and Nicki Minaj’s “Tusa,” which ruled the Hot Latin Songs chart for four weeks and went on to become a global anthem. His longest-leading entry, “MAMIII,” by Karol and Becky G, claimed 10 weeks at No. 1. —G.F.

  • MAG

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    5 No. 1s on Hot Latin Songs as a producer 2000-24

    Since teaming up with Bad Bunny in 2020, Marco “MAG” Borrero has played an instrumental role in the production of all four of the megastar’s Billboard 200 No. 1 albums — making history for Spanish-language music in the process. The Dominican-Puerto Rican beatmaker first rose to prominence under the mentorship of Max Martin, and co-produced hits for Flo Rida, Imagine Dragons, Demi Lovato and Selena Gomez. His partnership with Benito, beginning with El Último Tour del Mundo in 2020, marked a turning point for both: It became the first all-Spanish-language album to top the Billboard 200. MAG continued pushing boundaries with 2022’s Un Verano Sin Ti and 2023’s Nadie Sabe Lo Que Va a Pasar Mañana. Among his standout productions, “Me Porto Bonito,” featuring Chencho Corleone, spent 20 weeks at No. 1 on Hot Latin Songs. Meanwhile, the Latin Grammy-winning “Tití Me Preguntó” ran up 14 weeks on top, another honor for one of música urbana’s most visionary architects. —I.R.

  • Gustavo Santaolalla

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    6 No. 1s on Hot Latin Songs as a producer 2000-24

    The Argentine producer, composer and musician is widely regarded as one of the builders of Latin alternative music, a genre he helped elevate from the underground to global recognition. His work with Café Tacvba, Julieta Venegas and Juanes helped redefine the landscape of Latin music in the early 21st century, blending rock, folk, electronic and pan-Latin influences into groundbreaking releases. Gustavo Santaolalla’s production on Café Tacvba’s Re, from 1994, is often hailed as one of the greatest Latin albums of all time, while his continued collaborations with the band — including the Grammy-winning Cuatro Caminos (2003) — furthered their role as torchbearers for the genre. Beyond his contributions to Latin alternative music, Santaolalla co-founded Bajofondo, a collective that fuses tango with electronic music, earning acclaim for modernizing one of Argentina’s most revered genres. As a two-time Academy Award-winning composer (Brokeback Mountain, Babel) and a multiple Grammy and Latin Grammy winner, he has bridged the worlds of film scoring, production and performance. On the Billboard charts, Santaolalla’s production on Juanes’ Mi Sangre spawned the timeless hit “La Camisa Negra,” which topped Hot Latin Songs for eight weeks in 2005. —I.R.

  • Sergio George

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    6 No. 1s on Hot Latin Songs as a producer 2000-24

    Sergio George’s impressive portfolio showcases his mastery over a Hot Latin Songs chart career that spans 23 years. He produced Eddie Santiago’s Celebración: Epic Duets, which houses a reimagination of Santiago’s ‘80s hit “Que Locura Enamorarme De Ti,” a collab with Huey Dunbar. George celebrated his first top 10 success on Hot Latin Songs when Dunbar’s “Con Cada Beso” climbed into the top five in 2001. His prolific career encompasses 18 top 10 entries, including six No. 1s. Among those, “Vivir Mi Vida” by Marc Anthony, earned the producer his longest stay at the summit, 17 weeks — the longest domination by a tropical soloist in the history of the 39-year-old tally. —PAMELA BUSTIOS

  • Enrique Iglesias

    Enrique Iglesias attends the red carpet during LOS40 Music Awards Santander at Palau Sant Jordi on November 08, 2024 in Barcelona, Spain.
    Image Credit: Xavi Torrent/Getty Images

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    7 No. 1s on Hot Latin Songs as a producer 2000-24

    Enrique Iglesias isn’t just a global Latin pop sensation — he’s also a producer with seven Hot Latin Songs No. 1 hits between 2002 and 2011. From heartfelt, chart-topping ballads “Mentiroso” (2002) and “Quizás” (2003) to the genre-blending pop anthem “Do You Know? (The Ping Pong Song)” (2007), the Spanish pop crooner has shown his versatility both on stage and in the studio. His work behind the scenes on 2008 tracks “Dónde Están Corazón” and “Lloró Por Ti” helped define Latin pop’s sound in the 2000s, burnishing his legacy as a multi-faceted hit savant. —I.R.

  • Juanes

    Juanes of 'Pimpinero: Blood and Oil' poses during the Toronto International Film Festival on September 09, 2024 in Toronto, Ontario.
    Image Credit: Gareth Cattermole/Getty Images

    Trending on Billboard

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    7 No. 1s on Hot Latin Songs as a producer 2000-24

    Soon after the start of the 21st century, Juanes earned his first two Hot Latin Songs top 10s and then his first No. 1, “Fotografía.” The Nelly Furtado duet proved a key partnership for Juanes, as the song dominated for five weeks in 2003, becoming his first of eight No. 1s as an artist. With the 2003 release of his second studio album, Un Día Normal, Juanes logged his first of five No. 1s on Top Latin Albums. Latin pop soon found new prominence in the United States, as the pop/rock singer-songwriter added the right touch of Colombian stylings. —P.B.

  • Shakira

    Shakira celebrates the launch of her new Latin-rooted clinically proven haircare line, isima on July 31, 2025 in Los Angeles, California.
    Image Credit: Stefanie Keenan/Getty Images

    Trending on Billboard

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    7 No. 1s on Hot Latin Songs as a producer 2000-24

    A global superstar in her own right, and one of the most consequential artists of all time, Shakira has also co-produced some of her biggest hits. She scored seven Hot Latin Songs No. 1s in the first quarter of the 21st century, including “Suerte,” which she co-produced with Tim Mitchell and which spent seven weeks on top in 2001-02, and her longest-leading smash, “La Tortura,” her runaway hit with Alejandro Sanz, and co-produced by Lester Méndez, that ruled for 25 weeks in 2005. —G.F.

  • Tainy

    Tainy at the Pre-GRAMMY Gala held at The Beverly Hilton on February 3, 2024 in Los Angeles, California.
    Image Credit: Gilbert Flores

    Trending on Billboard

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    7 No. 1s on Hot Latin Songs as a producer 2000-24

    Widely celebrated as one of Latin music’s most influential producers, Tainy has spent nearly two decades driving reggaetón’s global ascent and redefining the genre. The Puerto Rican beatmaker emerged in the mid-2000s as a protégé of Luny Tunes (recall Tainy Tunes?) and earned recognition for Wisin y Yandel’s hits including 2006’s “Pam Pam” and 2009’s “Abusadora.” His sonic fingerprint is unmistakable, shaping chart-topping smashes such as Bad Bunny’s 2020 global hit “Dákiti,” featuring Jhayco, and Kali Uchis’ “Telepatía.” Dominating the Hot Latin Songs Producers chart over 2019-21, Tainy has collaborated with genre heavyweights and global stars alike, such as Daddy Yankee, J Balvin, Dua Lipa, Karol G, Shawn Mendes and Rosalía. A true visionary, he has forged his legacy with his ability to fuse reggaetón’s raw edge with pop sophistication, setting the tone for música urbana today and surely beyond. —I.R.

  • Alex González

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    9 No. 1s on Hot Latin Songs as a producer 2000-24

    Nicknamed “El Animal” for his explosive drumming style, Alex González isn’t just the heartbeat of Maná but also a key creative force behind the act’s global success. As co-producer, he shaped the band’s signature rock en Español sound, driving hits such as “En el Muelle de San Blas” and “Clavado en un Bar.” His dynamic rhythms and production expertise powered chart-topping albums including Amar es Combatir (2006) and Drama y Luz (2011). Outside of Maná, he’s collaborated with the likes of Juanes, further growing his reputation as a genre-defining innovator. —I.R.

  • Carlos Paucar

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    9 No. 1s on Hot Latin Songs as a producer 2000-24

    With nine No. 1 hits on Hot Latin Songs in the quarter-century, Carlos Paucar is best known for his work with Enrique Iglesias, helming production on 2014’s enduring “Bailando,” featuring Gente de Zona and Descemer Bueno, and 2016’s “Duele el Corazón,” featuring Wisin. Paucar’s versatility also shines in 2013’s bachata crossover “Loco,” featuring Romeo Santos. Plus, thanks to soulful ballads “El Perdedor,” featuring Marco Antonio Solís, and “¿Dónde Están Corazón?,” Paucar’s production has helped craft many of Latin pop’s most memorable hits. —I.R.

  • Romeo Santos

    Romeo Santos at Billboard Latin Music Week 2022 held at Faena Forum on September 27, 2022 in Miami, Florida.
    Image Credit: Christopher Polk

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    9 No. 1s on Hot Latin Songs as a producer 2000-24

    Santos launched his solo career in 2011, but his musical journey was already well-established, having garnered acclaim as both a singer and producer during his time with Aventura, the group that modernized bachata and redefined its traditional sound in the early 21st century. The “King of Bachata” boasts a Hot Latin Songs history that includes nine No. 1s that held the top spot for a combined 50 weeks. Among these chart-toppers, his collaborations with global superstars Usher and Drake stand out, delivering his longest-running No. 1 hits as both performer and producer: “Promise” dominated for 10 weeks in 2011 and “Odio” reigned for 13 weeks in 2014. —P.B.

  • Fher Olvera

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    10 No. 1s on Hot Latin Songs as a producer 2000-24

    Widely known as the frontman and producer behind legendary rock en Español band Maná, Fher Olvera played an essential role in driving the group’s global success. Under his production, Maná achieved 10 Hot Latin Songs No. 1s including “Labios Compartidos” and “Bendita Tu Luz,” featuring Juan Luis Guerra. His work elevated Maná to international fame, via such albums as Amar es Combatir in 2006. Pioneering a sound that fused pan-Latin music with rock, Olvera’s contributions to the genre continue to shape its evolution. —I.R.

  • Sebastian Krys

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    10 No. 1s on Hot Latin Songs as a producer 2000-24

    Equal parts rocker and pop lover, Krys also found his footing in tropical music, producing some of Carlos Vives’ greatest hits, including “Déjame entrar” (alongside Emilio Estefan) and the inescapable “Carito,” which never made it to the top spot on Hot Latin Songs but underscores Krys’ capacity to blend vast commercial appeal with regional, rock and alternative sounds. Krys was also the producer behind Luis Fonsi’s massive “Aquí estoy yo,” Gloria Estefan’s “Hoy” (produced with Emilio Estefan) and the hits that launched singer-songwriter Obie Bermúdez’s career, including “Antes.” —L.C.

  • Rudy Pérez

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    11 No. 1s on Hot Latin Songs as a producer 2000-24

    Known for his work with great vocalists, the Cuban-American songwriter and producer helped define the sound of the early 21st century. Pérez is a crossover master in many senses. He produced Christina Aguilera’s Spanish-language debut album, was the producer behind Los Temerarios’ bridging of grupero and Latin pop and produced Christian singer Jaci Velasquez’s foray into pop. Plus, Pérez has excelled in breaking new acts, and names such as Jennifer Peña, Jen Carlos Canela and even Oscar De La Hoya recorded their greatest hits in his studio. Pérez’s credentials additionally include co-founding the Latin Songwriters Hall of Fame —L.C.

  • Emilio Estefan

    Emilio Estefan at the 2025 American Music Awards held at the Fontainebleau Las Vegas on May 26, 2025 in Las Vegas, Nevada.
    Image Credit: Brian Friedman

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    14 No. 1s on Hot Latin Songs as a producer 2000-24

    It would be impossible to talk about the current apex of Latin music worldwide without Emilio Estefan. Long before reggaetón took over the world in the mid-2000s, Estefan was the most significant, influential captain of Latin music’s journey to mainstream recognition and acceptance, putting his imprint on some of the biggest crossover hits in history.

    Estefan’s versatility and longevity assure him his spot as the top Latin producer of the 21st century so far, placing a remarkable 50 titles on Billboard’s Hot Latin Songs chart from 2000 through 2024, of which 14 hit No. 1. The variance in genres and rhythms is dizzying. Carlos Vives’ “Déjame Entrar” (co-produced with Sebastian Krys) is a signature pop/rock/vallenta that spent four weeks on top of the chart. Who can forget Paulina Rubio’s pop anthem “Te quise tanto,” which ruled for six weeks? And then, of course, there’s the pathos of queen Gloria Estefan, the muse behind much of Emilio’s music, who traverses from salsa (“No me dejes de querer”) to introspective, acoustic balladry (“Tu fotografía”) to zany novelty (“Hotel Nacional”) under one steady production vision.

    Emilio Estefan has not only produced and written hits but also gave first opportunities to the likes of Estéfano, Sebastian Krys and Kike Santander, all of whom worked with him at the beginning of their careers. —L.C.

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October 10, 2025 0 comments
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AtHeart Is Billboard's K-Pop Rookie of the Month (August): Photos
Music

AtHeart Is Billboard’s K-Pop Rookie of the Month (August): Photos

by jummy84 August 22, 2025
written by jummy84

What would it look like if the “Avengers” of the K-pop industry came together to create a single team? And what if that team was not launched in Seoul, but by the first-ever K-pop label founded in the United States? The answer is AtHeart, who made their dazzling debut in August this year.

The group’s label, Titan Content, was founded by a powerhouse lineup: former SM Entertainment CEO Han Se-min, former SM casting director Kang Jung-ah, world-renowned choreographer Lia Kim, and Dazed Korea founder and current editor-in-chief Lee Guiom. With each of them standing at the top of their respective fields, Titan Content’s establishment in the U.S.—a first for K-pop—made global headlines even before AtHeart’s debut. Media outlets such as Variety and Teen Vogue spotlighted them early on, and Billboard named AtHeart one of the “‘Next-Generation’ K-Pop Group,” further fueling anticipation from fans and industry insiders alike.

The group name AtHeart is a fusion of “Heart” and “At,” symbolizing their aim to grow alongside fans around the world through connection and sincerity. All six members were born between 2007 and 2009, making them a full teenage lineup. Korean members Seohyeon, Arin, Bome, and Nahyun naturally nurtured their idol dreams in environments where K-pop was already part of daily life, from school band stages to music shows. Meanwhile, Katelyn from the Philippines and Michi, who holds dual citizenship in the U.S. and Japan, represent the new generation of global K-pop kids—those first inspired to pursue idol dreams after being captivated by performances from BTS and BLACKPINK.

Though they started from different places, the girls now stand together as one under the name AtHeart. Their multinational makeup is another defining strength. “It’s fun to learn and respect each other’s traditions,” Katelyn says. Bome adds, “Our different cultural and linguistic backgrounds actually make our teamwork stronger,” recalling the day she watched Michi and Katelyn see snow for the first time in Korea, laughing like children at the sight. “Little moments like that made us closer,” she says.

AtHeart officially signaled their arrival on May 29 with pre-debut single “Good Girl (AtHeart),” followed by their August 13 debut EP ‘Plot Twist’. Its title track was produced and written by Jonah Shai, known for working with Camila Cabello and Shawn Mendes, while Rob Kinelski, who has mixed for Billie Eilish, brought sonic depth to the record. The dreamy EDM track thrives on its layered reversals and is elevated further by powerful choreography from 1MILLION’s Lia Kim, Titan Content’s CPO. Together, the package showcases the kind of performance and musical polish that K-pop fans have come to expect—and AtHeart delivered from the start.

From the outset, their extraordinary path drew global attention—but their story is only just beginning. “Someday, I want us to perform on stages like Coachella or SoFi Stadium,” Katelyn shares, while Bome fondly remembers the purity of seeing the first snowfall with her teammates as trainees. It’s this mix of youthful honesty and global ambition that positions AtHeart as one of K-pop’s most exciting new possibilities. Billboard will be following their flight closely.

Before debut, what first inspired each of you to dream of becoming a K-pop idol?

Arin: always loved dancing, and at first, I dreamed of becoming a dancer. I started with belly dance at a community center, then learned ballet, broadcast dance, and street dance. Eventually I thought, “If I want to share the dances I love with more people, shouldn’t I become a singer?” and my path naturally shifted.

Bome: I was in the school band and often had chances to perform. Each time, I realized I received even more energy from the audience than I gave, and that’s when I thought, “This is truly meaningful to me.” That’s when I decided I wanted to be a singer.

Seohyeon: Singing and dancing were part of my daily life since I was young. Watching idols shine on music shows, I started to think, “I want to be like that someday,” and the dream just kept growing.

Nahyun: My parents love music, and naturally I grew to love it too. I even formed a little idol group with my classmates in elementary school and practiced together. That’s when the dream started to become clear.

Michi: I began training in dance at age three—ballet, tap, hula, hip-hop, jazz, contemporary—and naturally got exposed to a wide range of music. I discovered a passion for singing in middle school through musicals. Then I encountered K-pop and was fascinated by the creative direction of music videos. Seeing BLACKPINK in concert was a turning point in my life. The powerful energy of that performance shaped who I am today.

Katelyn: Being on stage was always a dream, but I never had the chance to attend academies or formal training. During the pandemic, I watched a BTS concert for the first time, and it gave me the courage to tell my mom, “I really want to become a singer, please support me!” From that moment, I began seriously preparing to become an idol.

  • AtHeart

    From left: Seohyeon, Katelyn, Bome, Nahyun, Michi, Arin of AtHeart
    Image Credit: Courtesy of Titan Content

    From left: Seohyeon, Katelyn, Bome, Nahyun, Michi and Arin of AtHeart

    What kind of memories do you hope to create together?

    Michi: Since we’re all from different countries, we often talk about touring each other’s hometowns someday—America, Japan, the Philippines. Just imagining it is exciting! To return to our roots and meet local fans there would be such a meaningful moment.

  • ArinArin
    Image Credit: Courtesy of Titan Content

    What’s been the most memorable moment since your official debut?

    Nahyun: Hearing our name shouted in the audience during our first music show stage. Seeing the lightsticks waving made me realize, “I really am an idol now,” and also gave me a new dream—to meet fans at our own concert one day.

    Michi: Our showcase and first music show are unforgettable. When I first heard fans cheering for us, it felt like the world had changed. During “Plot Twist,” I tried to capture its dreamy and emotional mood, but seeing the fans so close, I couldn’t stop smiling. The excitement lingered long after the performance ended.

  • KatelynKatelyn
    Image Credit: Courtesy of Titan Content

    As a multinational group born from the first U.S.-based K-pop agency, how has that shaped your music, performance, and connection with fans?

    Arin: Being from a U.S.-based company gave us a more global perspective when preparing our music and performances. Those efforts are reflected in our debut EP ‘Plot Twist’ so please check it out! And being multinational really helps us connect with fans all over the world.

    Katelyn: It’s a huge advantage to learn and respect each other’s cultures in our daily lives. Growing up in the Philippines, I was always surrounded by diverse traditions, so learning Korean language and culture felt natural and exciting as I trained to become an idol.

    Bome: Our different backgrounds make our teamwork stronger. I still remember Michi and Katelyn seeing snow for the first time in Korea and reacting with childlike joy—it was special because they came from countries without four seasons. Moments like that brought us closer. And having different sensibilities and styles makes our onstage expression even richer.

  • Bome

    Bome, AtHeartBome, AtHeart
    Image Credit: Courtesy of Titan Content

    Of the songs you’ve released so far, which are your personal favorites?

    Nahyun: “Push Back.” We trained on it the longest, so hearing the final recording felt extra special. Our voices blended beautifully, and its Afro-piano groove feels perfect for summer.

    Arin: “Plot Twist,” our debut title, is dear to me. The a cappella at the beginning and end stands out, and the lyrics carry a relatable message that makes the song even more meaningful.

    Michi: “Good Girl (AtHeart).” It came out in May as our pre-debut track, and its high-energy rhythm lifts my mood every time. It’s also a performance piece that shows our strengths on stage.

    Seohyeon: “Knew Me.” The sleek melody line matched my taste perfectly, and I loved it since the demo. Hearing the final version with everyone’s voices blended together moved me deeply.

    Katelyn: I also choose “Push Back.” I love Afro-dance, and this song’s vibe immediately made me want to dance. The rhythmic sound fits my taste exactly.

    Bome: “Dot Dot Dot…” It caught me from the intro with its intensity, and as an R&B track, it let me show my vocal color in a way that felt authentic to me.

    What dream stages or festivals do you want to perform at?

    Katelyn: My first dream is to perform in the Philippines, my home country, to show my family and fans how hard I’ve worked. And someday, I want us to stand on stages like Coachella or SoFi Stadium, sharing that moment with fans around the world.

  • MichiMichi
    Image Credit: Courtesy of Titan Content

    What are some “first milestones” you hope to achieve this year as AtHeart?

    Seohyeon: Winning first place on a music show. It would mean so much for our sweat and hard work to be recognized with results.

    Michi: Touring the world and meeting fans in person is my dream. And as a rookie group, being named “Rookie of the Year” would be such an honor. It will take a lot of work, but AtHeart will keep growing and showing our best, so please keep supporting us!

  • NahyunNahyun
    Image Credit: Courtesy of Titan Content

    Billboard named AtHeart one of the “K-pop Girl Groups to Watch in 2025” even before your official debut. What did that recognition mean to you?

    Bome: Hearing that news while preparing for our debut gave us so much strength. It was a moment of reassurance—“We’re on the right path, people are noticing.” We want to keep living up to those expectations with consistent growth and show even better sides of ourselves this year.

    At your debut showcase, you said you wanted to grow from a ‘group to watch’ into ‘great artists.’ What does a great artist mean to AtHeart?

    Michi: For us, a great artist begins with teamwork. Respecting each other’s individuality while looking toward the same dream creates synergy. We’re still learning and have a long way to go, but if we can sing and dance sincerely on stage and give strength to fans, maybe that in itself could be called “great.” We hope to become that kind of team.

  • SeohyeonSeohyeon
    Image Credit: Courtesy of Titan Content

    You’ve cited Girls’ Generation as role models, and Sooyoung even appeared in your music video. What do you remember most from that experience?

    Nahyun: Meeting her in person felt like a dream—I almost cried because it didn’t feel real. We were so nervous, but she came to us and said warmly, “Don’t worry, you’ll do well. Just work hard on the things you want to do.” That one sentence gave us so much strength and made the shoot much more comfortable.

    The choreography for your debut album’s title track was created by 1MILLION’s Lia Kim, who also serves as Titan Content’s CPO. We heard she gave you a lot of advice during preparations—was there a particular piece of advice that stayed with you?

    Arin: She told us, “Don’t dance as if you’re trapped, but show yourselves and enjoy it.” That advice really empowered me, and I kept it in mind throughout rehearsals and performances.

August 22, 2025 0 comments
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