As a certified LA It girl, Cult Gaia’s Jasmin Larian Hekmat knows what young women want in their clothes—they want to feel sexy and cool. They flock to her label because the designer is so good at finding the balance between force and femininity in her collections.
Every season, Hekmat goes to Paris for market. As she walked around the city taking in all the art and especially the sculptures, her fall collection began to come to life. She noticed that “the female sculptures are always stopped in movement,” and decided to “dig into that concept.” Bags like her “boob” clutch look like they’re chiseled out of stone, while the hero print of the season, a rich brown and yellow floral print named “Alice,” looks like it’s blurred in movement.
But the collection’s standouts were its simplest pieces, where Hekmat’s keen eye for detail becomes evident; like the leather jacket with built-in magnets at the collar so that it can be adapted from a classic zip-up to a biker style. “You know I grew up in a world of unboxing,” she said. “I want my customers to always be unpacking the products. I want my girl to always feel like every time she wears my stuff, she experiences that joy.”
